Senior Paid Media Manager

We need to output HTML fragment with sections: About the role? The job summary is like description. We need headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading only if there is real content. We must not repeat job title. Must preserve all substantive info. Remove boilerplate: note about visa sponsorship? That's maybe not needed? It's a note but not boilerplate; it's a note about visa sponsorship. Should we keep? It's not cookie/navigation/legal/EEO etc. It's a note about eligibility. Might be considered relevant. Probably keep as part of job summary? It says "Note: This role is not eligible for visa sponsorship now or in the future." That's substantive. Keep. We need sections: About the role: could be the Job Summary paragraph(s). Responsibilities: list. Requirements: maybe combine Qualifications and Education? The instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what content goes where. We have: - Job Summary (description) -> About the role. - Responsibilities: bullet list. - Qualifications: includes Employment Experience, Technical Skills, Additional Skills & Competencies, Education Requirements, Travel Requirements. - Skills: maybe separate Technical Skills and Additional Skills. - Benefits: bullet list of benefits. - Pay: Salary Range and bonus. - Schedule: maybe Travel Requirements? Or schedule not given. There's no explicit schedule like full-time, part-time. Travel Requirements is occasional travel. Could be considered Schedule? But schedule heading only if posting actually states them. There's no schedule like "Full-time" etc. Travel is not schedule. So we may omit Schedule. We need to include Pay section: salary range and bonus. Benefits: list. We must not create sections with filler like "commensurate with experience". We have actual content. We must not include duplicated lines. We must not include application instructions, cookie/navigation/legal/EEO etc. The posting includes "About Choice" etc which is company description; that's substantive? It's about the company, not the role. Should we keep? It's not boilerplate; it's about the company. Might be considered relevant but not required. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the About Choice section? It's not about the role but about the company. It's substantive. Where to place? Could be under About the role? Or maybe a separate section like "About the Company". But headings list only specified; we could put under About the role as additional paragraph. We must not include "Note: This role is not eligible for visa sponsorship now or in the future." Keep. We need to output only HTML fragment, no /, no markdown fences. Let's structure:

About the role

Job Summary paragraph(s) + Note + About Choice paragraphs.

But About Choice is multiple paragraphs; we can include them as

inside same section. Then

Responsibilities

• ... each bullet.

Then

Qualifications

Maybe split into sub-sections? But we only have allowed headings; we could put all qualifications under Qualifications heading, using

for prose and

• for lists. We have Employment Experience (list of bullet-like sentences). Could be
  . Technical Skills: list. Additional Skills & Competencies: list. Education Requirements: paragraph. Travel Requirements: paragraph. We could also have a separate

  Skills

  for Technical Skills and Additional Skills. But we already have Qualifications; maybe better to follow instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need Requirements and Qualifications separate? The posting has "Qualifications" heading with subparts: Employment Experience, Technical Skills, Additional Skills & Competencies, Education Requirements, Travel Requirements. Could treat "Requirements" as the Employment Experience and maybe Education? But we have both Requirements and Qualifications headings allowed. Let's allocate: - Requirements: Employment Experience (8+ years etc) maybe also Education Requirements? Actually Education Requirements is under Qualifications. But we can split: Requirements = Employment Experience + Education Requirements? Or we could put Employment Experience under Requirements, and Technical Skills, Additional Skills under Skills, Education Requirements under Qualifications. Let's decide: Requirements: Employment Experience (the 8+ years etc). Could also include "Experience working in agency and/or in-house marketing environments preferred." etc. Qualifications: Education Requirements (Bachelor's degree etc) maybe also Travel Requirements? Travel is not qualification. Skills: Technical Skills and Additional Skills & Competencies. Benefits: list. Pay: Salary range and bonus. Schedule: maybe Travel Requirements? But schedule is about work schedule; travel is occasional travel; could be considered Schedule? Not sure. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state Travel Requirements (occasional travel). That's not schedule but could be considered Schedule? Might be a stretch. Safer to omit Schedule section if no explicit schedule like full-time/part-time/hours. We'll omit. Thus we have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Now we need to ensure we don't repeat content. Let's extract content. Job Summary: "The Senior Paid Media Manager is a senior individual contributor responsible for leading full-funnel paid media strategies that drive measurable business results across the enterprise. This role serves as a trusted advisor to stakeholders, oversees agency partnerships, and provides expertise across paid search, social, display, video, metasearch, audio, and digital out-of-home channels. The position partners closely with Brand, Analytics, Creative, Finance, and external partners to optimize media investments and improve business performance. Operating with a high degree of autonomy, the Senior Paid Media Manager influences strategic decisions through deep subject matter expertise, data-driven insights, and cross-functional collaboration. Note: This role is not eligible for visa sponsorship now or in the future." About Choice: multiple paragraphs. We'll include as separate

  under About the role. Responsibilities bullets: - Serve as a strategic business partner to key stakeholders by providing recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities. - Lead the development and execution of full-funnel paid media strategies across Search, Metasearch, Social, Display, Video, Connected TV (CTV), Online Video (OLV), Programmatic, Audio, and Digital Out-of-Home (DOOH) channels. - Develop integrated media plans and investment recommendations based on business objectives, market opportunities, and performance insights. - Partner with internal teams and external agencies to ensure media strategies align with business goals, audience targets, and creative execution. - Monitor campaign performance, analyze results, and translate findings into actionable recommendations that improve return on investment and business outcomes. - Drive continuous improvement through structured testing, experimentation, measurement frameworks, attribution strategies, and optimization initiatives. - Provide thought leadership on media trends, emerging technologies, and innovative opportunities that enhance enterprise marketing effectiveness. - Lead relationships with media agencies, publishers, and technology partners to ensure execution quality, accountability, and performance excellence. - Manage media budgets, forecasts, spend pacing, and allocation strategies to ensure financial accuracy and efficient use of resources. Qualifications (Education Requirements): "Bachelor's degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and relevant work experience. Advanced degree preferred.Relevant digital marketing certifications are a plus.(Not required)" Travel Requirements: "Occasional travel to Choice Hotels headquarters, approximately 4-6 times per year." Requirements (Employment Experience): "8+ years of experience in paid media, performance marketing, or related digital marketing disciplines. Demonstrated hands-on experience across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH media channels.Experience working in agency and/or in-house marketing environments preferred. Proven experience leading complex programs, influencing stakeholders, and driving business outcomes without direct authority. Experience operating as a senior individual contributor with accountability for strategic initiatives and measurable business results." Technical Skills: "Hands-on experience with major digital media platforms, including Google Ads, Meta Ads Manager, DV360, and The Trade Desk. Working knowledge of ad technology platforms, analytics tools, and media measurement solutions, including Google Marketing Platform and Adobe Analytics. Experience with attribution modeling, media measurement frameworks, and incrementality testing methodologies. Strong proficiency in Microsoft Excel and presentation software for campaign analysis, forecasting, reporting, and executive communications." Additional Skills & Competencies: "Strategic thinking and business partnership skills. Strong analytical and problem-solving capabilities with the ability to convert insights into action.Exceptional written, verbal, and presentation communication skills. Ability to influence stakeholders and build strong cross-functional relationships. Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. Ownership mindset, intellectual curiosity, and commitment to continuous improvement." Benefits list: - Competitive compensation and benefits, including medical, dental, and vision coverage - Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance - Financial benefits for retirement and health savings - Employee recognition programs - Discounts at Choice hotels worldwide Pay: "The salary range for this position is $99,919 - $135,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP)." Now we need to output HTML. We'll wrap each section in

  heading then content. For lists, use

  • . For prose, use

    . We must not include any extra text. Let's craft. About the role: combine Job Summary paragraph and About Choice paragraphs. Job Summary is multiple sentences; we can put as one

    . About Choice: multiple paragraphs; we can put each as separate

    . Thus:

    About the role

    The Senior Paid Media Manager is a senior individual contributor responsible for leading full-funnel paid media strategies that drive measurable business results across the enterprise. This role serves as a trusted advisor to stakeholders, oversees agency partnerships, and provides expertise across paid search, social, display, video, metasearch, audio, and digital out-of-home channels. The position partners closely with Brand, Analytics, Creative, Finance, and external partners to optimize media investments and improve business performance. Operating with a high degree of autonomy, the Senior Paid Media Manager influences strategic decisions through deep subject matter expertise, data-driven insights, and cross-functional collaboration. Note: This role is not eligible for visa sponsorship now or in the future.

    Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with