Senior Paid Media Manager

About the role

We're looking for a Senior Digital Marketing Manager with 7+ years of hands-on experience running paid search and paid social. You'll own customer acquisition strategy, execution, and optimization for a portfolio of clients, and you'll be the person clients trust to tell them the truth about their numbers. This is a senior seat. You'll manage relationships with founders and executives directly, not just report up to an account lead.

Responsibilities

• Own strategy and execution end to end across Paid Search, Paid Social, and TikTok
• Build and defend campaign budgets tied to real ROI and KPI targets, not vanity metrics
• Run client-facing reporting: weekly and monthly performance reviews, with clear next steps
• Audit client accounts and come back with specific, prioritized recommendations
• Use AI tools to speed up reporting, testing, and insight generation
• Build and manage testing programs across a complex channel mix
• Advise on adjacent channels: email, SMS, organic social, affiliate, display, LinkedIn, Pinterest
• Train managers and analysts on client communication, analysis, and drawing out next steps
• Partner with the creative team on priorities, from big swings to small tweaks

Requirements

• 7+ years in digital marketing, with agency experience preferred
• Deep hands-on experience in Meta Ads Manager and Google Ads
• Strong grasp of conversion rate optimization: A/B testing, multivariate testing
• Comfortable in Google Analytics or similar platforms for site and user behavior analysis
• Strong Excel skills: pivot tables, VLOOKUPs, formula building
• Sharp financial planning skills: budgets, forecasts, ROI math
• Clear written and verbal communication in English
• Able to work fast with minimal hand-holding
• Bonus: creative development experience, working knowledge of AI tools for marketing workflows

Why Deodato

• Real room to grow. We invest in our team, not just our clients.
• Hard problems. You'll solve real business challenges, not just optimize ad spend.
• A team that pushes back and thinks for itself.
• Strong earning potential for people who perform.

NYC Office: Hybrid