Paid Media Manager (B2B Tech & AI)

What You Will Do

• Run the campaigns: build, launch, manage, and optimize paid media across LinkedIn and paid search with strong operational hygiene and attention to detail
• Optimize daily: monitor performance, adjust bids, budgets, audiences, and creative, and flag risks and opportunities early
• Contribute to pipeline: support full-funnel programs tied to MQL and SQL pipeline, and learn how media maps to revenue in long sales-cycle categories
• Test and learn: execute structured tests across creative, audience, messaging, and bidding, and help interpret what scales
• Report clearly: prepare campaign reporting, surface clean insights, and contribute recommendations that inform client conversations
• Communicate reliably: join client calls, respond promptly and clearly, and build trust through accurate work

Platforms You Will Work Across

• LinkedIn Ads
• The backbone of B2B demand generation
• Google Ads (Search, Performance Max, YouTube)
• for high-intent capture
• Meta Ads
• for retargeting and demand creation
• Bonus exposure: Reddit, Quora, X, Microsoft Ads, and B2B intent platforms such as 6sense and Demandbase

What Success Looks Like

• Campaigns are executed accurately, on time, and optimized toward pipeline and efficiency goals
• You contribute insights and ideas that improve performance, not just complete tasks
• You communicate proactively and reliably, with nothing falling through the cracks
• You grow steadily in platform mastery, B2B fluency, and client ownership, and bring genuine curiosity to the craft

Requirements

• 2+ years of hands-on paid media experience, with exposure to B2B, ideally B2B technology, SaaS, or AI
• Hands-on experience in at least one major platform (LinkedIn Ads or Google Ads), with eagerness to deepen across both
• Comfortable working with budgets and performance data, analytical and detail-oriented
• Working understanding of conversion tracking, attribution, and lead-quality concepts
• Clear, proactive communicator who follows through reliably and manages competing priorities across accounts
• Comfortable working onsite in Sherman Oaks 3 days per week

Nice to Have

• Experience marketing technical products or selling to B2B and developer audiences
• Exposure to LinkedIn Ads as a primary demand channel
• Familiarity with GA4 and GTM, CRM or MAP tools (Salesforce, HubSpot, Marketo), or B2B intent platforms
• Strong creative instincts and interest in performance creative testing

Benefits

Base salary: $75,000 to $90,000. Final base is determined by experience and depth of B2B technology and AI expertise.

Rayneta offers a competitive benefits package including health coverage, paid time off, and a hybrid work model.

Full details are shared during the interview process.

Rayneta is an equal opportunity employer and welcomes applicants of all backgrounds.