DIGITAL TRAX CONSULTING: SENIOR B2B PAID MEDIA MANAGER (LINKEDIN AND META ADS)

About Digital Trax

Digital Trax is a fast-growing digital marketing agency dedicated to helping B2B companies establish a strong digital foundation through expert strategy and execution. We specialize in building omni-channel funnels, ensuring our clients generate high-quality leads, and drive revenue growth. We don’t just run ads—we develop data-driven strategies, implement conversion-focused campaigns, and provide end-to-end execution to help businesses scale.

Why Join Us?

We’re in the early stages of an exciting journey and growing fast! This is a unique opportunity to step in at a pivotal moment, make a real impact, and help shape the future of the company. As we scale, you’ll have the chance to take ownership, drive strategy, and eventually build and lead a team. If you’re looking for a high-growth environment where you can grow quickly alongside the company, this is the perfect role for you!

About the Role

We’re looking for a Senior Paid Social Manager to lead B2B-focused paid media strategies across LinkedIn and Facebook. This role requires a deep understanding of paid social advertising, audience targeting at various stages in the buying cycle, ad copywriting, conversion tracking, and methodical A/B testing. You’ll play a crucial role in helping our clients generate leads, drive engagement, and generate ROI.

Responsibilities

• Set up, manage, and optimize LinkedIn and Facebook ad campaigns to drive conversions for B2B clients.
• Build highly segmented audiences using first-party data, lookalike models, and platform-specific targeting features.
• Write compelling ad copy and develop clear creative briefs to guide designers and video teams.
• Run structured experiments to test different creatives, messaging, and targeting approaches.
• Regularly analyze performance data, identify trends, and provide actionable insights to improve results.
• Implement and troubleshoot tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to measure campaign performance.

Requirements

• 5+ years of experience in paid social advertising, specifically LinkedIn Ads & Facebook Ads.
• Strong background in B2B marketing with proven success in generating leads and pipeline growth.
• Experience working in a digital marketing agency managing multiple client accounts.
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and CRM integrations (HubSpot, Salesforce, etc.).
• Strong copywriting skills and experience crafting high-converting ad copy.
• Analytical mindset with expertise in campaign measurement and reporting.
• Ability to manage budgets effectively and scale campaigns profitably.