B2B Paid Media Manager, Corp Strategy & ABM

Responsibilities

• Lead paid media strategy for corporate segments focused on renewals and engagement
• Collaborate with Sales and GTM teams to prioritize target accounts
• Translate business objectives into multi-channel campaign strategies
• Develop and expand ABM initiatives across various channels
• Align messaging and targeting to enhance engagement
• Campaign coordination with Sales according to account priorities
• Track and optimize campaign performance to drive pipeline and revenue growth

Qualifications

• 7+ years in digital marketing with B2B demand generation or ABM experience
• Proven success in generating pipeline and revenue in complex sales environments
• Experienced in developing and executing ABM programs
• Strong understanding of enterprise buying cycles
• Excellent collaboration skills, particularly with Sales teams
• Analytical mindset with experience in performance optimization
• Effective communication and presentation capabilities

Benefits

• Opportunities for long-term incentives in the form of equity awards
• Eligibility for the Annual Incentive Plan (AIP) for short-term incentives
• Dynamic work environment with a focus on collaboration and innovation
• Chance to stay current on ABM and demand generation trends
• Access to a vast network of resources and support from various teams