Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team - HIV

About the role

Gilead Sciences is seeking a Director of Digital Strategy to join our team. This role is based in Foster City, CA, with an alternative location in Parsippany, NJ. The ideal candidate will bring a passion for creating meaningful, customer-centric digital strategies, journey design mindset, and deep expertise in media, data, and clean room environments.

Responsibilities

• Develop and execute digital strategies aligned with brand objectives and business goals
• Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
• Design personalized content strategies to enhance engagement for HCPs and patients
• Embed digital best practices and innovation into brand planning, leveraging success across the organization
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
• Identify opportunities for digital health innovation and emerging technologies
• Collaborate with media partners and internal teams to optimize activations and audience targeting
• Provide strategic guidance on digital operations, capability development, and process optimization
• Avoid regulatory alignment and compliance across all digital initiatives
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Qualifications

• Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
• Journey design mindset that has experience stitching together omnichannel experiences
• Deep expertise in media, data, and clean room environments
• Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
• Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
• Solid understanding of pharma compliance and evolving privacy regulations

Preferred Qualifications

• 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
• Expertise in digital planning, media activation, performance measurement & optimization
• Skilled in audience planning and activation using 1P and 3P datasets
• Proven ability to develop personalized content strategies across channels
• Experience in customer journey mapping and CRM/web journey design
• Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions
• Biotech/pharma experience preferred, across broad and rare therapeutic areas
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
• Analytical mindset with data-driven decision-making experience

Pay

The salary range for this position is: $205,615.00 - $266,090.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.

Benefits

Benefits include company-sponsored medical, dental, vision, and life insurance plans. For additional benefits information, visit here.

Equal Opportunity Employer

Gilead Sciences is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences.