Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team - HIV

About the role

Gilead Sciences is seeking a Director of Digital Strategy to join our team. This role is located in Foster City, CA, with an alternative location in Parsippany, NJ. The ideal candidate will bring a passion for creating meaningful, customer-centric digital strategies, journey design mindset, and deep expertise in media, data, and clean room environments.

Responsibilities

• Develop and execute digital strategies aligned with brand objectives and business goals
• Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
• Design personalized content strategies to enhance engagement for HCPs and patients
• Embed digital best practices and innovation into brand planning, leveraging success across the organization
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
• Identify opportunities for digital health innovation and emerging technologies
• Collaborate with media partners and internal teams to optimize activations and audience targeting
• Provide strategic guidance on digital operations, capability development, and process optimization
• Avoid regulatory alignment and compliance across all digital initiatives
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Qualifications

• Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
• Journey design mindset that has experience stitching together omnichannel experiences
• Deep expertise in media, data, and clean room environments
• Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
• Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
• Solid understanding of pharma compliance and evolving privacy regulations

Preferred Qualifications

• 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
• Expertise in digital planning, media activation, performance measurement & optimization
• Skilled in audience planning and activation using 1P and 3P datasets
• Proven ability to develop personalized content strategies across channels
• Experience in customer journey mapping and CRM/web journey design
• Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions
• Biotech/pharma experience preferred, across broad and rare therapeutic areas
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
• Analytical mindset with data-driven decision-making experience

Benefits

• Company-sponsored medical, dental, vision, and life insurance plans

Pay Range

$205,615.00 - $266,090.00