Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team - HIV

About the role

Gilead Sciences is seeking a strategic leader to join our Digital Strategy team. This role serves as the primary advisor to US brand teams, shaping personalized engagement for consumers, patients, and healthcare professionals (HCPs).

Responsibilities

• Develop and execute digital strategies aligned with brand objectives and business goals.
• Serve as the main liaison between brand objectives and digital capabilities, ensuring seamless collaboration and alignment.
• Design personalized content strategies to enhance engagement for HCPs and patients.
• Embed digital best practices and innovation into brand planning, leveraging success across the organization.
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools).
• Identify opportunities for digital health innovation and emerging technologies.
• Collaborate with media partners and internal teams to optimize activations and audience targeting.
• Provide strategic guidance on digital operations, capability development, and process optimization.
• Ensure regulatory alignment and compliance across all digital initiatives.
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans.

Qualifications

• Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
• Journey design mindset that has experience stitching together omnichannel experiences
• Deep expertise in media, data, and clean room environments
• Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
• Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
• Solid understanding of pharma compliance and evolving privacy regulations

Preferred Qualifications

• 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
• Expertise in digital planning, media activation, performance measurement & optimization
• Proven ability to develop personalized content strategies across channels
• Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions
• Biotech/pharma experience preferred, across broad and rare therapeutic areas
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
• Analytical mindset with data-driven decision-making experience

Pay and Benefits

The salary range for this position is: $205,615.00 - $266,090.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. Actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans. For additional benefits information, visit here.