Digital Media Specialist [SK-15109]

Responsibilities

• Building and managing sophisticated paid media campaigns across leading digital platforms.
• Developing and implementing precise audience targeting strategies, including those aligned with Account-Based Marketing (ABM) programs.
• Constructing robust campaign structures and meticulously managing campaign budgets to maximize ROI.
• Liaising with design teams to ensure creative assets adhere to platform best practices and drive engagement.
• Engaging with clients to discuss campaign strategy, performance, and future opportunities.
• Staying abreast of industry trends and continuously monitoring platform updates and emerging advertising capabilities.

Requirements

• 5-7 years of hands-on digital advertising experience.
• Strong expertise in managing campaigns on leading professional networking platforms.
• Proven hands-on experience with leading social media advertising platforms and search engine marketing platforms.
• Demonstrated experience in building and optimizing B2B demand generation campaigns.
• Exceptional analytical skills, with a solid background in campaign reporting and attribution.
• Excellent communication skills and meticulous attention to detail.

Qualifications

• Deep understanding of the relationship between creative, audience targeting, messaging, and optimization.
• Proactive approach to testing, learning, and continuously improving performance.
• Ability to precisely target specific audiences and accounts within advertising platforms.

Skills

• Strong analytical skills.
• Experience with campaign reporting and attribution.
• Excellent communication and attention to detail.

Benefits

Skill offers eligible talent access to benefits such as health benefit contributions, retirement plans with match, and flexible spending accounts.

Pay

Details TBA

Schedule

Part-time contract (baseline ~5 hours/week, up to 10 hours/week depending on campaign volume and reporting cadence)

Location

Remote

Duration

6 months with the potential to extend