Digital Media Specialist
Position Summary
This position is responsible for leading the development, implementation, and optimization of Google Search Ads campaigns to maximize return on investment and support patient acquisition goals.
Job Duties
- Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals.
- Maintain and update PPC and email landing pages as needed in Wordpress.
- Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding.
- Work with analytics specialist to ensure accurate reporting of PPC and email metrics.
- Work with digital writer on ad and landing page copy.
Benefits
- Challenging and rewarding work environment
- Competitive Compensation & Generous Paid Time Off
- Excellent Medical, Dental, Vision and Prescription Drug Plans
- 401(K) with company match and discounted stock plan
- SoFi Student Loan Refinancing Program
- Career development opportunities within UHS and its 30 subsidiaries!
Requirements and Special Skills
- Associate Degree required, Bachelor’s Degree preferred
- 3-5 years related experience
- Google PPC campaign management
- Ability to create and send marketing emails
- PPC bid strategy and targeting strategy
- Understanding or willingness to learn email list maintenance
- Understanding or willingness to learn Email automation and nurture
EEO Statement
All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. Avoid and Report Recruitment Scams We are aware of a scam whereby imposters are posing as Recruiters from UHS, and our subsidiary hospitals and facilities. Beware of anyone requesting financial or personal information.