Digital Media Specialist [SK-12077]

Part-time contract role with a baseline of ~5 hours/week, scaling up to 10 hours/week based on campaign volume and reporting cadence. Remote position for a 6-month duration with potential for extension.

Responsibilities

• Build and manage paid media campaigns across LinkedIn, Meta, Google, and display platforms
• Create audience targeting strategies aligned to Account-Based Marketing (ABM) programs
• Build campaign structures and manage campaign budgets
• Launch and QA campaigns across advertising platforms
• Monitor campaign performance and optimize based on results
• Manage A/B testing strategies
• Build dashboards and weekly performance reports
• Recommend optimization opportunities based on campaign data
• Work closely with designers to ensure creative follows platform best practices
• Collaborate with clients on campaign strategy and reporting
• Stay current on platform updates and emerging advertising capabilities

What Success Looks Like

• You’re both analytical and proactive
• You don’t simply report campaign performance; you identify opportunities to improve it
• You understand how creative, audience targeting, messaging, and optimization work together
• You enjoy testing, learning, and continuously improving campaign performance
• You understand how to target specific audiences and accounts within the advertising platforms

Requirements

• 5-7 years of digital advertising experience
• Strong experience managing LinkedIn Campaign Manager
• Hands-on experience with Meta Ads Manager and Google Ads
• Experience building and optimizing B2B demand generation campaigns
• Strong analytical skills with experience in campaign reporting and attribution
• Excellent communication skills and strong attention to detail

Benefits

• Health benefit contributions
• Retirement plans with match
• Flexible spending accounts