Digital Media Specialist

About the role

This is an up-to full-time, on-site role for a Digital Media Specialist based in St. Joseph, MI. The Digital Media Specialist will manage digital marketing initiatives (Newsletter, Web pages), execute social media strategies, analyze web performance metrics, and create and curate high-quality digital content. The role includes collaborating with cross-functional teams to enhance brand visibility, engage target audiences, and achieve business goals.

Responsibilities

• Manage digital marketing initiatives including newsletters and web pages
• Execute social media strategies
• Analyze web performance metrics and optimize campaign performance
• Create and curate high-quality digital content
• Collaborate with cross-functional teams to enhance brand visibility and engage target audiences

Requirements

• 3+ years experience in Marketing, Communication, Media Studies, or a related field
• Proficiency in Social Media Marketing and Communication skills
• Experience with Digital Marketing and Digital Media strategies
• Knowledge of Web Analytics for tracking and optimizing campaign performance
• Strong organizational and project management skills
• Ability to adapt to dynamic environments and meet deadlines

Qualifications

• Relevant certifications in digital marketing or media management (preferred)