Digital Media Specialist [SK-13604]

About the role

Aquent is partnering with an innovative, B2B-focused agency known for crafting sophisticated digital campaigns. This role offers the opportunity to join a dynamic team and make a significant impact by executing and optimizing paid digital media campaigns. You’ll dive deep into campaign strategy, audience targeting, and performance optimization, directly influencing client growth and market presence.

Responsibilities

• Build and manage sophisticated paid media campaigns across leading digital platforms.
• Develop and implement precise audience targeting strategies, including those aligned with Account-Based Marketing (ABM) programs.
• Construct robust campaign structures and meticulously manage campaign budgets to maximize ROI.
• Launch and conduct thorough quality assurance for campaigns across various advertising platforms.
• Proactively monitor campaign performance and implement data-driven optimizations to achieve superior results.
• Design and manage A/B testing strategies to uncover optimal campaign elements.
• Develop insightful dashboards and weekly performance reports to communicate key metrics and findings.
• Formulate and recommend strategic optimization opportunities based on comprehensive campaign data analysis.
• Collaborate closely with design teams to ensure creative assets adhere to platform best practices and drive engagement.
• Engage with clients to discuss campaign strategy, performance, and future opportunities.
• Stay at the forefront of the industry by continuously monitoring platform updates and emerging advertising capabilities.

Requirements

• 5-7 years of hands-on digital advertising experience.
• Strong expertise in managing LinkedIn Campaign Manager.
• Proven hands-on experience with Meta Ads Manager and Google Ads.
• Demonstrated experience in building and optimizing B2B demand generation campaigns.
• Exceptional analytical skills, with a solid background in campaign reporting and attribution.
• Excellent communication skills and meticulous attention to detail.

Benefits

• Health benefit contributions.
• Retirement plans with match.
• Flexible spending accounts.