Digital Media Specialist [SK-14379]

Aquent is proud to partner with an innovative, B2B-focused agency that stands at the forefront of digital strategy. This agency is renowned for crafting sophisticated campaigns that effectively connect businesses with their ideal audiences, leveraging cutting-edge platforms and data-driven insights to achieve measurable results and drive significant impact for its diverse clientele.

About the role

Are you a digital media wizard eager to revolutionize B2B marketing? This is an exceptional opportunity to join a dynamic team where you will be a pivotal player in executing and optimizing paid digital media campaigns. You’ll dive deep into campaign strategy, audience targeting, and performance optimization, directly influencing client growth and market presence. If you thrive on analyzing data, uncovering opportunities, and continuously improving campaign effectiveness, then you’re exactly who we’re looking for to elevate our clients’ digital footprint!

Responsibilities

• Building and managing sophisticated paid media campaigns across leading digital platforms.
• Developing and implementing precise audience targeting strategies, including those aligned with Account-Based Marketing (ABB) programs.
• Constructing robust campaign structures and meticulously managing campaign budgets to maximize ROI.
• Launching and conducting thorough quality assurance for campaigns across various advertising platforms.
• Proactively monitoring campaign performance and implementing data-driven optimizations to achieve superior results.
• Designing and managing A/B testing strategies to uncover optimal campaign elements.
• Developing insightful dashboards and weekly performance reports to communicate key metrics and findings.
• Formulating and recommending strategic optimization opportunities based on comprehensive campaign data analysis.
• Collaborating closely with design teams to ensure creative assets adhere to platform best practices and drive engagement.
• Engaging with clients to discuss campaign strategy, performance, and future opportunities.
• Staying at the forefront of the industry by continuously monitoring platform updates and emerging advertising capabilities.

Requirements

• 5-7 years of hands-on digital advertising experience.
• Strong expertise in managing LinkedIn Campaign Manager.
• Proven hands-on experience with Meta Ads Manager and Google Ads.
• Demonstrated experience in building and optimizing B2B demand generation campaigns.
• Exceptional analytical skills, with a solid background in campaign reporting and attribution.
• Excellent communication skills and meticulous attention to detail.

Schedule

Part-time contract (baseline ~5 hours/week, up to 10 hours/week depending on campaign volume and reporting cadence). Duration: 6 months with the potential to extend.