Digital Media Specialist [SK-12840]

About the role

Aquent is partnering with an innovative, B2B-focused agency dedicated to driving impactful digital strategies for its diverse clientele. This agency excels at crafting sophisticated campaigns that connect businesses with their ideal audiences, leveraging cutting-edge platforms and data-driven insights to achieve measurable results. They are looking for a passionate individual to join their dynamic team as a part-time contract specialist, playing a pivotal role in executing and optimizing paid digital media campaigns.

Responsibilities

• Build and manage sophisticated paid media campaigns across leading digital platforms.
• Develop and implement precise audience targeting strategies, including those aligned with Account-Based Marketing (ABM) programs.
• Construct robust campaign structures and meticulously manage campaign budgets to maximize ROI.
• Launch and conduct thorough quality assurance for campaigns across various advertising platforms.
• Proactively monitor campaign performance and implement data-driven optimizations to achieve superior results.
• Design and manage A/B testing strategies to uncover optimal campaign elements.
• Develop insightful dashboards and weekly performance reports to communicate key metrics and findings.
• Formulate and recommend strategic optimization opportunities based on comprehensive campaign data analysis.
• Collaborate closely with design teams to ensure creative assets adhere to platform best practices and drive engagement.
• Engage with clients to discuss campaign strategy, performance, and future opportunities.
• Stay at the forefront of the industry by continuously monitoring platform updates and emerging advertising capabilities.

Requirements

• 5-7 years of hands-on digital advertising experience.
• Strong expertise in managing LinkedIn Campaign Manager.
• Proven hands-on experience with Meta Ads Manager and Google Ads.
• Demonstrated experience in building and optimizing B2B demand generation campaigns.
• Exceptional analytical skills, with a solid background in campaign reporting and attribution.
• Excellent communication skills and meticulous attention to detail.

About Aquent

Aquent connects the best professional, IT, engineering, financial, and administrative talent with the world’s biggest brands. Eligible talent gain access to benefits such as health benefit contributions, retirement plans with match, and flexible spending accounts.