Digital Marketing Specialist - PPC

About the role

Join Relias, a company dedicated to improving clinical and financial outcomes for healthcare organizations. As a Digital Marketing Specialist, you'll play a crucial role in driving brand growth, lead generation, and revenue through paid media strategies.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads, Microsoft Ads (Bing), YouTube, display, programmatic (DV360), 6sense, and emerging channels.
• Develop full-funnel strategies supporting awareness, retargeting, and conversion goals for both B2B and B2C campaigns.
• Conduct keyword research, audience targeting, bid strategy optimization, and campaign structuring to maximize performance.
• Write and optimize ad copy for search campaigns and landing pages; provide messaging recommendations for display and video creative.
• Own landing page performance by developing and executing A/B and multivariate tests using tools such as Instapage and AB Tasty.
• Analyze campaign performance using GA4, platform analytics, Salesforce, and 6sense; deliver monthly reporting with actionable insights and recommendations.
• Optimize toward key KPIs including revenue, ROAS, pipeline, bookings, and cost per lead (CPL).
• Leverage AI tools (e.g., ChatGPT Enterprise, Microsoft Copilot, platform-native AI) to support campaign development, analysis, and optimization.
• Apply AI to streamline workflows such as reporting, keyword research, audience insights, and testing ideation.
• Evaluate and refine AI-generated outputs to ensure accuracy, quality, and alignment with business goals.
• Identify opportunities to improve efficiency and scale through automation and AI-assisted processes.
• Contribute to improving marketing workflows by identifying repetitive or manual processes that could be streamlined or automated.
• Support testing strategies across campaigns and landing pages, using both platform tools and AI-assisted insights to accelerate learning.
• Collaborate with demand generation, content, creative, and marketing operations teams to ensure messaging, targeting, and user experience are aligned across the funnel.
• Stay informed on digital marketing trends, platform updates, and evolving AI capabilities to continuously improve performance.

Qualifications

• The ability to plan, execute, and continuously improve paid media campaigns across channels by applying data-driven strategies, testing methodologies, and performance insights to achieve business objectives.
• The ability to interpret marketing data, identify trends, and translate insights into actionable recommendations that improve campaign effectiveness and drive measurable results.
• The ability to analyze user behavior and optimize digital experiences through structured testing and experimentation to improve conversion rates and overall campaign performance.
• The ability to effectively implement, integrate, and optimize artificial intelligence technologies within business processes.
• The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
• The ability to craft and implement comprehensive marketing plans that align with and drive the overall business objectives.
• The ability to utilize a wide range of relevant marketing enablement tools.
• 2 years of experience directly managing paid search marketing campaigns in Google Ads and Microsoft Ads.
• Strong management and reporting capabilities using Google Ads, Microsoft Ad, and GA4 platforms.
• Experience using AI tools to support marketing workflows, analysis, or content development.
• Bachelor’s Degree.
• Experience with paid media outside of search marketing: programmatic advertising, DV360, 6sense or other ABM platform, CTV, etc.
• Familiarity with Salesforce, PowerBI, Data Studio, Ahrefs, and other performance reporting tools.
• Experience with landing page optimization platforms (e.g., Instapage) and experimentation tools (e.g., AB Tasty).
• Current certifications in Google Ads, GA4, and/or Microsoft Advertising.
• Experience in both B2B and B2C marketing (healthcare industry a plus).