Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to join our Marketing team. The Digital Marketing Specialist is a support-focused role responsible for coordinating and executing SEO-related tasks in partnership with IRT’s internal marketing team and external SEO partner.

Responsibilities

• Serve as the internal coordinator for SEO activity, working closely with IRT’s external SEO partner to implement on-page recommendations across property and corporate landing pages.
• Execute SEO updates including metadata, header structure, internal linking, image optimization, and content edits as directed by the SEO partner.
• Conduct keyword and competitive research to support the SEO partner’s strategy, providing findings and local market context relevant to IRT’s portfolio.
• Track and document the status of SEO recommendations, ensuring tasks are completed, communicated, and followed up on in a timely manner.
• Monitor organic search performance using Google Search Console and Google Analytics, pulling and sharing reports with the SEO partner and internal team as needed.
• Share keyword insights and organic performance trends with the paid search team to support alignment across search channels.
• Paid Media Collaboration:
  • Serve as the SEO liaison to the paid search team, proactively sharing keyword data, organic performance trends, and landing page insights to inform and strengthen paid search strategy.
  • Support paid media initiatives as needed, contributing to reporting or landing page alignment — this role does not own or manage paid campaigns.
• Organic Content & Social Media Support:
  • The drafting, coordination, and publishing of content across social media platforms, blogs, and review sites, contributing to the maintenance of a monthly content calendar for corporate and property accounts.
  • Aid in the development of an outcome-based social media strategy to expand online presence, advance brand visibility, and grow resident engagement.
  • Support site-level teams on timely, professional responses to comments, posts, and reviews.
  • Optimize images and creative assets for digital marketing efforts, including SEO and user experience best practices.
• Reputation Management & Emerging Platforms:
  • Manage and grow the company’s review presence across platforms including Google, Yelp, and other relevant directories, leveraging tools such as Birdeye to streamline outreach and response workflows.
  • Monitor and optimize review content visibility on AI-powered search platforms (e.g., ChatGPT, Copilot, Perplexity, Gemini) that increasingly surface local business and property listings.
  • Stay current on emerging digital channels and recommend strategies to capitalize on evolving search and discovery trends.
• Collaboration & Field Support:
  • Partner with on-site apartment community teams to support digital marketing efforts that drive awareness and leasing activity.
  • Coordinate with the Renovation/Value Add team to ensure photography and digital content are current and optimized.
  • Assist in planning and promoting community events, grand openings, and resident events.
  • Establish and maintain cooperative relationships with third-party vendors, community partners, and industry groups.

Qualifications

• 1–3 years of digital marketing experience, with exposure to SEO principles and on-page optimization practices.
• Familiarity with Google Search Console and Google Analytics; experience with SEO tools such as SEMrush or Ahrefs is a plus.
• Ability to execute on-page SEO updates including metadata, content edits, and structural changes with accuracy and attention to detail.
• Comfortable working within a team structure, taking direction from an external partner and coordinating tasks across internal stakeholders.
• Experience with reputation management platforms (Birdeye or similar) preferred.
• Familiarity with how AI-powered search platforms surface local content and property listings is a plus.
• Proficiency with video and photo editing tools, digital media formats, and content management platforms (Adobe Suite, Canva, etc.).
• Advanced Microsoft Excel skills is a plus (pivot tables, VLOOKUP, custom functions, macro recording, etc.).
• Strong copywriting, copy-editing, and oral communication skills.
• Excellent time management and organizational skills with the ability to manage multiple priorities under deadline.
• Detail-oriented with the ability to work effectively under pressure.
• Must be able to accommodate a hybrid work schedule.