Digital Marketing Specialist

About the role

We are looking for a highly organised and enthusiastic Digital Marketing Specialist to help maximize the performance and impact of Minelab’s organic content across global social media and email marketing channels. As part of Minelab’s Global Marketing team, you will work closely with our Copywriting, Design, Media and CRM specialists to develop and execute content strategies that maximize engagement, reach and business impact. You will also partner with Regional Marketing teams and key commercial stakeholders, including Ecommerce and Sales teams, to ensure content is aligned with regional priorities, product launches and business objectives.

Key Responsibilities

• Developing and executing global organic social media strategies aligned to brand and campaign objectives.
• Managing, scheduling and publishing organic content across social media and email channels.
• Planning and setting up email marketing campaigns, including segmentation, scheduling and automation workflows.
• Working closely with Copywriter, Design and Regional Marketing teams to ensure content is aligned, accurate and delivered on time.
• Monitoring and reporting on organic social media and email performance, using insights to improve engagement and effectiveness.
• Managing platform set-up and quality checks, including links, tagging, assets and audience segmentation.
• Supporting testing initiatives across content formats, timings and channels.
• Using tools such as HubSpot, Meta, TikTok and AI platforms to improve workflow efficiency and campaign performance.

About You

You will be an experienced digital marketing professional with a strong background in organic social media, email marketing and content performance. You will be confident working across global teams and able to use data and insights to improve engagement across multiple markets. The successful candidate will ideally have:

• A degree in Marketing, Communications or a related field.
• 6+ years’ experience in social media, content marketing or digital marketing.
• Experience managing organic social media platforms such as Facebook, Instagram, TikTok and YouTube.
• Hands-on experience with social media management, CMS and email marketing platforms such as HubSpot or Salesforce.
• Strong understanding of content strategy, campaign planning and multi-channel execution.
• Excellent written and verbal communication skills with strong attention to detail.
• Experience working with cross-functional and/or global marketing teams.
• Basic knowledge of design principles and tools such as Adobe Creative Suite or Canva.
• A natural curiosity for technology and digital marketing trends.

Benefits and Culture

Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including generous PTO, as well as Medical, Dental and Vision Insurance, and 401K.

Interested in a career with us? Simply click on APPLY and we’ll be in contact shortly.

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