Digital Marketing Specialist

About the role

The Digital Marketing Specialist is a key member of the enrollment marketing team, responsible for developing, maintaining and optimizing landing pages and conversion-focused campaign assets. This role also supports digital advertising through developing ad copy and assisting with reporting and performance monitoring across marketing platforms.

Responsibilities

• Build, update and manage campaign landing pages within a content management system, ensuring accuracy, organization and alignment with campaign goals and user experience best practices
• Write digital ad copy and campaign messaging
• Monitor campaign performance and identify issues, inconsistencies or anomalies
• Interpret CRM data to support reporting efforts
• Monitor campaign performance and identify issues, inconsistencies or anomalies in ad platforms
• Troubleshoot issues and support quality assurance across marketing platforms and assets

Requirements

• Experience 3-5 years of work experience in digital marketing, digital strategy or related fields
• Experience in conversion-driven landing page design
• Experience working within a CMS, preferably Sitecore or a similar platform
• Experience in writing digital ad copy and campaign messaging
• Experience working in paid digital media (Google, Meta, LinkedIn, TikTok)
• Experience in CRM systems such as Salesforce

Qualifications

• Qualifications Required: Bachelor's degree in digital marketing, communications, business or a related field
• Skills: Working knowledge of digital marketing concepts, strong attention to detail and quality assurance skills, analytical and problem-solving skills, strong collaboration and communication skills, ability to manage multiple projects and deadlines simultaneously, ability to monitor campaign performance and identify issues, inconsistencies or anomalies in ad platforms, ability to work independently, prioritize tasks and exercise sound judgment in a fast-paced environment

Benefits

• Generous Time Off: up to 18 days of paid leave in your first year
• Tuition Coverage: 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26
• Retail Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period
• Personal Leave: 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year