Digital Marketing Specialist (PPC & SEO)

About the role

CGR Creative specializes in digital marketing, focusing on creating, marketing, and analyzing digital assets. We aim to connect engagements like clicks, follows, and forwards to proven conversion paths that maximize ROI without assumptions or exceptions.

Responsibilities

• Design and develop digital media buying campaigns.
• Monitor budget and ad spend.
• Track, report, and analyze website analytics and PPC initiatives and campaigns to improve ROI.
• Implement ongoing keyword research, expansion, and optimization.
• Work with internal development and design teams to create dynamic landing pages.
• Collaborate with content development teams to implement and optimize campaigns.
• Collaborate with the internal SEO team to develop holistic digital marketing strategies.
• Collaborate with other internal teams to create cohesive strategies for client success.
• Stay current on industry best practices, trends, and SEM strategies.

Requirements

• Authorized to work in the US for any employer now and in the future.
• Bachelor’s degree in Marketing or a related field.
• 2-3 years of hands-on SEM experience with a passion for digital marketing.
• Strong working knowledge of PPC and SEO best practices.
• Ability to analyze performance data and compose insightful reports for clients and internal teams.
• Experience with Adobe Marketing Cloud a plus.
• Strong communicator with excellent verbal, written, and presentation skills for presenting data in a digestible way.
• Able to prioritize, multitask, and thrive in a fast-paced environment.
• Excellent organizational skills and attention to detail.
• Excellent ability to collaborate with internal and external teams.

Qualifications

• Expertise in Google Analytics (GA4), Google Search Console (Webmaster Tools), Google Keyword Planner Tool, SEO Research Tools (Moz, SemRush), Google Ads, Bing Ads, Facebook for Business, Twitter Ads, LinkedIn Ads, Google Shopping/Merchant Center, and Deep expertise of Microsoft Excel.
• Working knowledge of CMS Frameworks (WordPress).
• Working knowledge of HTML and CSS.

Skills

• Expert working knowledge of PPC, SEO, and SEM best practices.
• Expert working knowledge of Google Analytics and Google Tag Manager.
• Expert working knowledge of keyword research, expansion, and optimization.
• Expert working knowledge with programming languages such as HTML and CSS.
• Expert working knowledge with data visualization tools, such as PowerBI, Looker, or Tableau.
• Expert working knowledge with A/B testing.

Benefits

Full-time position in Charlotte, NC (South End).

Pay

$45,000.00 per year