Digital Marketing Specialist

Job Summary

A Digital product Marketing Specialist is needed to develop product positioning and messaging, coordinate social media and communications through digital channels, and align with market trends and consumer insights.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create and manage content across website, email, ensuring accuracy, consistency, and strong digital presence including digital product campaigns.
• Support product launches and go-to-market strategies aligned with business priorities.
• Develop product positioning and messaging, translating features into clear customer benefits.
• Coordinate with Global for some Company global communications and necessities across the group.
• Track consumer trends, competitive activity, and category performance.
• Support category analysis and segmentation, turning insights into actionable recommendations to support product positioning and growth.
• Develop presentations, decks, reports, and customer-facing materials.
• Support Sales with tools and insights to drive digital business opportunities.
• Collaborate with Product managers, Trade Marketing, R&D and cross-functional teams to align product communication and launches.
• Ensure consistent brand messaging across all channels and platforms.
• Coordinate social media, agencies, and trade show support.
• Maintain digital assets, support customer portals, and ensure accuracy and version control.

Requirements/Education

• BA with 3 years marketing experience in the food industry, bakery a plus.
• Excellent written, verbal and presentation communication skills with good interpersonal skills.
• Proficient in MS Word, Excel & PowerPoint.
• Minimum knowledge of Creative and design, Adobe and photoshop or others.
• Minimum knowledge of AI and Copilot, Gamma, and others.
• Bi-lingual a plus.

What can Europastry offer to you?

• Competitive compensation package including Medical, Dental, Vision, Life Insurance & ADD, STD, LTD, 401K, FSA, and Paid Time Off.
• Ongoing opportunities for development and career advancement.
• Exciting fast-paced entrepreneurial environment.