Digital Marketing Specialist

Qualifications

• Years of Experience: 2-4 years of experience working in communications, marketing, or digital marketing
• Education: Bachelor’s degree in communications, marketing, business, or related field OR a combination of education and work experience
• Strong critical thinking and analysis
• Excellent project management skills; you know how to take a list of ideas and turn it into an actionable plan, and you are comfortable coordinating across team members
• Excellent verbal communicator with strong interpersonal and relationship-building skills
• A roll-up-your-sleeves, get-it-done attitude
• Strong attention to detail in grammar, spelling, and copy-editing
• Must adhere to brand standards as developed and managed by the brand team

Responsibilities

• Manage and publish content across the company websites (must have WordPress experience)
• Build and maintain webpages for thought leadership, transactions, events, solutions and firm initiatives
• Publish deal announcements, press releases and market updates in a timely manner
• Maintain website content quality, accuracy and consistency across all digital properties
• Support website enhancements and user experience improvements in partnership with external developers
• Monitor website functionality and coordinate issue resolution when needed
• Execute the firm's LinkedIn publishing calendar across social media channels and pages
• Schedule and manage content through social publishing platforms
• Create and resize digital assets for social media campaigns
• Monitor social media performance and recommend opportunities to improve engagement and reach
• Build and deploy thought leadership email assets
• Develop and manage segmentation lists within the marketing automation platform
• Develop reports within the automation platforms to help the team determine effectiveness
• Sync campaigns as necessary to the CRM for the sales team to have insight into leads
• Assist with deal tracking and digital asset creation
• Provide digital support for new solutions, practice launches and strategic marketing initiatives