Digital Marketing Specialist

About the role

Join Yamaha Financial Services and help shape the digital experiences that connect customers with our products and services. As a Digital Marketing Specialist, you'll play a key role in developing and optimizing digital marketing initiatives that drive customer engagement, strengthen brand presence, and support retail finance business objectives.

Responsibilities

• Develop, execute, and optimize CRM customer journeys, email marketing campaigns, SMS communications, and marketing automation workflows.
• Execute digital marketing initiatives across owned, earned, and paid digital channels to support retail finance business objectives.
• Manage and optimize Yamaha Financial Services' digital properties, including website content, user experience (UI/UX), search engine optimization (SEO), and overall website performance.
• Leverage audience segmentation, behavioral insights, and customer data to deliver targeted messaging and personalized digital experiences.
• Monitor, analyze, and report on digital campaign performance using analytics platforms, providing actionable insights and recommendations to leadership.
• Identify opportunities to improve the customer journey, engagement, conversion, and overall digital experience.
• Serve as the subject matter expert for digital marketing platforms, CRM systems, marketing automation tools, and related integrations.
• Manage relationships with digital marketing vendors, technology partners, and external agencies to ensure successful execution of digital initiatives.
• Collaborate with internal business partners across Marketing, Sales, IT, Operations, Legal, Compliance, and other departments to support strategic digital initiatives.
• Ensure all digital marketing activities comply with corporate brand standards as well as applicable federal and state regulations by partnering closely with Yamaha Financial Services Legal and Compliance teams.
• Stay current on emerging digital marketing trends, technologies, and best practices to continuously improve marketing effectiveness.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Digital Media, or a related field.
• Three (3) or more years of experience in digital marketing, marketing automation, CRM, or a related field.
• Hands-on experience with email marketing platforms and customer journey solutions, such as Salesforce Marketing Cloud or similar platforms.
• Experience managing website content through content management systems (CMS), such as WordPress.
• Working knowledge of HTML and CSS.
• Experience with website analytics and reporting platforms, such as Google Analytics, Tableau, or equivalent tools.
• Strong understanding of digital marketing channels, including email marketing, CRM, SEO, paid media, website optimization, and user experience (UI/UX).
• Data-driven mindset with the ability to analyze campaign performance, identify trends, and develop actionable recommendations.
• Excellent project management, organizational, and time management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong verbal, written, presentation, and interpersonal communication skills.
• Ability to translate marketing strategy into effective tactical execution while working independently with minimal supervision.
• Prominent ability to collaborate effectively with cross-functional teams and external partners.
• Strong attention to detail and commitment to delivering high-quality work.
• Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.

Qualifications

• None specified

Skills

• Data analysis
• Email marketing
• CRM systems
• Marketing automation
• Website optimization
• User experience (UX/UI)
• SEO
• Project management
• Communication

Benefits

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour workweek
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Pay

• Not specified

Schedule

• Not specified