PPC & Digital Marketing Officer

Incorp Pro Canada Inc. is a Canadian corporate paralegal firm specializing in incorporation services for small business owners and entrepreneurs across Canada. We handle incorporations, non-profit setups, offshore companies, filings for existing businesses (annual returns, shareholder/director changes), sole proprietorships, tradename registration, trademark applications, minute book preparation, and other corporate tasks. Clients primarily place orders through our website from Ontario, Quebec, and BC.

Responsibilities

• Create, maintain, and optimize successful PPC and SEO campaigns through Google Ads, Bing (Microsoft Ads), and Yahoo Ads.
• Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and Target CPA).
• Provide monthly analytic reports with recommendations to drive and optimize traffic, behavior campaign response, keyword research/analysis, SEO, and SEM opportunities.
• Continuously work with SEO, Yoast, and other platforms to optimize organic search ranking.
• Develop and manage multimedia content for YouTube channels, blogs, posters, videos, and audio podcasts.
• Manage social media accounts to drive engagement, increase brand awareness, grow followers, build website traffic, and generate leads.
• Edit documents in MS Word as needed.
• Support documentation and business development teams.
• Perform additional duties such as receptionist tasks, postal label creation, photocopying, and faxing.

Requirements

• Minimum bachelor’s or undergraduate degree from a Canadian university or college. Preferred fields: economics, finance, BBA, marketing, multimedia, IT, e-commerce, mathematics, computer science, or related disciplines.
• Minimum one year of work experience in a PPC-related field in Canada (required).
• Ability to work independently with minimal supervision.
• Commitment to long-term growth and career advancement within the company.
• Strong teamwork and independent work ethic with minimal monitoring.
• Fluent in English (spoken and written).
• Proficiency in video editing, graphic design, YouTube channels, Google Drive, Excel, internet browsers, social media, and e-commerce platforms.
• Willingness to learn and undergo ongoing training on diverse products.

Benefits

• Paid time off.
• Flexible work schedule.
• Option to work remotely as needed.
• Group health insurance.
• Casual dress code.
• Company-paid training and licensing.
• Supportive and cooperative team environment.

Position: Full-time, permanent. Location: Edmonton office. Salary: Negotiable. Work hours: 8-hour shift.