Digital Marketing Paid Media & Performance Specialist

Key Duties

• Plan, execute, and optimize paid digital campaigns across multiple channels including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, Display networks, Digital Tv, Radio
• Manage and allocate large advertising budgets, ensuring strong performance, efficient spend, and measurable ROI
• Develop and implement full-funnel digital marketing strategies to increase brand awareness, website traffic, and conversions
• Monitor campaign performance and optimize based on key KPIs such as CPA, ROAS, CTR, conversion rate, and lead quality
• Collaborate closely with management, sales teams, and internal departments to align digital marketing initiatives with broader business objectives
• Work with creative teams and designers to develop high-performing ad creatives, messaging, and landing page strategies
• Support and coordinate organic social media and digital marketing initiatives to ensure alignment with paid campaigns
• Manage relationships with external agencies, media vendors, and third-party platforms
• Conduct A/B testing on creatives, messaging, audiences, and landing pages to continuously improve campaign performance
• Analyze campaign data and produce regular performance reports with insights and recommendations

Qualifications

• High School Diploma or equivalent
• Minimum of 3 years of experience in digital marketing with a strong focus on paid media
• Proven experience managing large digital advertising budgets across multiple platforms
• Strong hands-on experience with platforms including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, Display, and Programmatic advertising
• Strong understanding of digital marketing strategy, audience targeting, and conversion optimization
• Experience working with graphic design tools or collaborating closely with creative teams to develop ad creatives
• Experience managing or coordinating with third-party vendors, agencies, or marketing partners
• Strong analytical mindset with experience using Google Analytics, campaign reporting tools, and performance dashboards
• Excellent organizational and communication skills
• Experience in automotive or car dealership marketing is a strong plus
• Experience working with lead generation campaigns and CRM integrations
• Familiarity with SEO and organic digital marketing strategies
• Ability to manage multiple campaigns and priorities in a fast-paced environment