Digital Marketing & CRM Specialist (Paid Media)
Saffron Café & Wholesale Bakery · South Carolina, United States · 1 wk ago
RemoteRemoteMarketingFull-time
What You'll Do
- Manage and optimize Meta (Facebook/Instagram) & Google Ads campaigns
- Build ROI dashboards and report campaign performance
- Manage CRM, guest segmentation, and email marketing (Mailchimp/Klaviyo)
- Develop customer retention campaigns
- Improve SEO and manage website updates (WordPress or similar)
- Track performance using GA4, GTM, Meta Ads, and analytics tools
- Use AI tools (Claude, Google AI, Meta Advantage+, AdCreative.ai, etc.) to improve campaign performance while maintaining human oversight
Qualifications
- 3+ years of Meta & Google Ads experience with proven ROAS
- Strong knowledge of GA4, Google Tag Manager, and email marketing platforms
- Experience with SEO tools (Ahrefs, SEMrush, or similar)
- WordPress/CMS experience
- C1+ English communication skills
- Hospitality experience is a plus