Senior Digital Marketing / Marketing Specialist - Paid Media

Key Responsibilities

• Lead, plan, and execute integrated paid media campaigns across various 3rd party platforms, including but not limited to paid search platforms, marketplaces, and social media platforms.
• Collaborate with cross-functional teams to support product launches/campaigns, ensuring that paid campaigns consistently generate high-quality leads and measurable pipeline impact.
• Analyze campaign performance and recommend new strategies and improvements to optimize ongoing efforts.
• Recommend new ideas and consider new approaches and improvements to current/ongoing digital marketing channels/activities.
• Manage and allocate paid media budgets effectively across channels to maximize ROI and pipeline impact.
• Build and manage audiences across platforms - Retargeting and lookalike audiences

Qualifications And Skills

• 5+ years of experience in marketing / digital marketing, ideally within biotech, life sciences, healthcare,
• Experience in campaign management and leading the delivery across multiple platforms/channels,
• Hands-on experience with paid media (Google Ads, Social channels) and web analytics,
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot).
• Strong analytical mindset with comfort working in dashboards and performance reports,
• Strong organizational skills with the ability to manage multiple projects simultaneously.