Senior Digital Marketing Specialist

About the role

We are seeking a data-driven, Lifecycle Marketing Strategist to guide our customer acquisition and upsell efforts. This role is based in Louisville, KY and is a hybrid role requiring at least three days a week in the office.

Responsibilities

• Act as the marketing strategy lead for our nurture campaigns, working with the execution team on data hygiene, lead routing rules, and the integration between sales and marketing activities.
• Formulate and execute test strategies to move leads through the sales funnel and optimize conversion and close rates.
• Provide creative direction for asset development (content, offers, ads/emails, landing pages).
• Evaluate campaign effectiveness in partnership with data analytics team for continuous performance optimization.
• Collaborate with internal partners to understand priorities, identify opportunities, and integrate into broader marketing strategy.
• Prioritize high-intent prospects, ensuring the sales team focuses their energy on the most impactful leads.
• Create personalized, high-touch nurturing workflows that move leads from awareness to conversion using various media channels.
• Partner with marketing operations to design and build automated journeys using Microsoft Dynamics, optimizing platform capabilities for segmentation, personalization, and performance.

Requirements

• 5+ years of experience in B2B marketing.
• Proven ability to map out a customer journey from first touch to final sale.
• Deep understanding of audience segmentation and behavioral triggers.
• Problem-solving, analytical, and verbal/written communication skills.
• Self-starter with a strong work ethic and equal ability to work collaboratively with a team, cross-functionally, and with senior leadership.
• Comfort in leveraging analytics and performance metrics to make decisions.

Qualifications

• Strong experience leading both strategic development and tactical execution.
• Prior roles in lead lifecycle management.
• Experience working on B2B and/or HR audience campaigns.
• Familiarity with Microsoft Dynamics 365 CRM and marketing platforms.

Skills

• Strong experience leading both strategic development and tactical execution.
• Prior roles in lead lifecycle management.
• Experience working on B2B and/or HR audience campaigns.
• Familiarity with Microsoft Dynamics 365 CRM and marketing platforms.

Benefits

Work that challenges you
Opportunity to deliver impactful, innovative ideas and solutions to generate off-the-shelf sales and drive leads
A test and learn environment where new ideas to drive impact are encouraged
Work within a highly collaborative team environment
A company committed to enhancing the health, wealth, and careers of the clients we serve and their employees – and a company equally invested in the development of our people
Mercer is a business of Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries.

Pay

TBD

Schedule

Hybrid role requiring at least three days a week in the office.