Senior Digital Marketing Specialist
Job Description
We're looking for a hands-on Senior Digital Marketing Specialist to join our Demand Generation team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenue—not just managing programs. You'll own end-to-end execution across paid media, ABM, email, and digital campaigns while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps.
Qualifications
- 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience
- Proven experience executing multi-channel demand generation campaigns from planning through optimization
- Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact
- Hands-on experience with: LinkedIn Ads, Google Ads/SEMPaid Social, Display or programmatic advertising, Email marketing
- Experience using ABM platforms such as Demandbase or 6sense
- Experience working in Marketo and Salesforce to support campaign execution and reporting
- Strong analytical skills with experience measuring campaign performance and translating insights into action
- Experience partnering cross-functionally with Product Marketing, Sales, Marketing Operations, RevOps, Creative, and Analytics
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent written communication and content collaboration skills
- Experience using AI tools to improve marketing workflows, campaign execution, reporting, or personalization is a plus
Additional Information
Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters. The annual base salary range for this position is $130,000 - $152,000. This role is also eligible for a target bonus. Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level.
Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.