Senior Digital Marketing Specialist

Skill Requirements

• Advanced knowledge of SEO (search engine optimization)
• Expert level knowledge in website content management systems – especially WordPress
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
• Solid understanding of data privacy regulations
• Experienced in HTML and CSS for website customization and content experiments
• Strong communication skills, both verbal and written
• Exceptional attention to detail, organizational, and prioritization skills

Essential Functions

• Develop and implement digital marketing programs across all digital channels including web, email, social media, and search engine optimization (SEO).
• Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation.
• Cultivate relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.
• Manage and update website content with relevant and consistent messaging.
• Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities.
• Work with web developers to enhance user experience and implement website enhancements.
• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.
• Design memorable, shareable, and useful content that drives genuine engagement.
• Measure, analyze and report the results of campaign performance to deliver accurate, actionable insights for data-driven marketing decisions.
• Ensure marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
• Keep up on latest digital trends and technologies affecting markets.
• Inform, coach, and train internal stakeholders on digital marketing topics.
• Partner with key stakeholders to craft and design company messages, including presentations, emails, and internal campaigns.
• Identify and liaise with the stakeholders about opportunities for communications to other groups to increase communication effectiveness and alignment.
• Collaborate with leaders to develop communications and promotional materials.
• Contribute to messaging themes and content development for internal campaigns and events.
• Aid in the ongoing review and refresh of key team member touchpoints.
• Manage content ensuring SEO best practices and brand consistency.
• Drive thought leadership and ensure content remains relevant to industry trends.
• Lead SEO and SEM strategy, including Google Ads and organic traffic optimization.
• Analyze performance using Google Analytics and other tools, report insights to leadership.
• Content Creation & Storytelling:
• Draft original copy for emails, social media, website landing pages, and digital ads that align with brand tone and marketing goals.
• Assist with podcast and video content development, including brainstorming segments, scripting, and basic storyboarding.
• Organize and support creative projects such as testimonial videos, explainer content, or social series.
• Repurpose long-form content (e.g. webinars or interviews) into digestible clips, quotes, or visual posts.
• Social Media Management:
• Maintain and execute a monthly content calendar across platforms including LinkedIn, Facebook, Instagram, and YouTube.
• Create branded visuals using Canva or Adobe templates for use in digital and print formats.
• Fulfill other responsibilities and duties as assigned.