Senior Marketing Manager - Paid Media

About the role

Description Valiant Residential is seeking a highly skilled Senior Marketing Manager to join our company.

Responsibilities

• Drive occupancy and ROI by providing support, guidance, and direction in the development and implementation of marketing programs.
• Create, manage, and analyze PPC campaigns to produce optimal outcomes.
• Deliver insight on marketing performance and ROI across the organization and structured portfolios.
• Own, plan, execute, and synthesize bodies of strategy work related to operational marketing support, define adjustments needed to maximize leasing traffic.
• Consistently solicit feedback from the regional operations team to effectively adjust marketing campaigns.
• Work closely with marketing leadership to drive collaboration and foster a shared understanding of, and alignment around the work agenda, process & procedure, findings and implications, and to move the department toward action.
• Maintain a strong focus on generating new ideas through creative strategy.
• Continually research and make recommendations on new opportunities and marketing channels.
• Set and maintain a high standard of analysis through the use and expertise of various reporting platforms.
• Develop strong partnerships with 3rd party vendors to ensure optimal campaign performance.

Requirements

• 2+ years in strategic marketing and marketing metrics role
• Google/Meta Ads Certified required
• Google Analytics Certified preferred
• Self-starter, driven, solution oriented and works independently with little supervision
• Bachelor’s degree from a four-year college or university
• Analytic skills and ability to interpret data
• Problem-solving and decision-making skills
• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients and navigating ambiguous situations
• Time management and organization skills for planning and executing both large and small marketing projects and initiatives
• Proven track record of success
• Familiarity with Microsoft Office and Adobe Suite