Senior Paid Media & Performance Marketing Manager

Experience Required

8+ years paid media experience with direct channel ownership: accountable for a channel roadmap and its performance.

Minimum Qualifications

• Paid social at scale, plus working knowledge of search and programmatic.
• Technical fluency across trafficking, tracking/tagging, pixels/conversions APIs, UTM governance, audience onboarding, campaign QA.
• Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple stakeholder groups.
• Designed and run a structured testing roadmap with defined success criteria.
• Hands-on work with martech and marketing operations on integrations, data flow, and system adoption.
• Managed agency/vendor delivery against a defined roadmap and quality bar.
• Strong organization and written communication: can produce a channel plan, a prioritization rationale, and a readout leadership can act on.
• Comfortable with ambiguity and rapid change in an organization building its enterprise GTM infrastructure in real time.

Preferred Qualifications

• Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical buyers.
• Managed a multi-product portfolio and allocated investment across competing priorities.
• Integrated paid with organic, website, and search under a shared measurement framework.
• Working knowledge of marketing automation and CRM, and how paid media data flows into them.
• Established audience governance or taxonomy standards from scratch.
• ABM media execution: account-list activation, working alongside an ABM program owner.
• Tracked media budgets across multiple regions and currencies.
• Operated in large, complex organizations where influence matters more than authority.

Key Responsibilities

Channel roadmaps + optimization

• Own the channel roadmap and quarterly optimization plans across paid social, search, and programmatic: priorities, sequencing, expected impact.
• Set the optimization agenda: find where performance leaks, size the opportunity, drive the fix to completion.
• Translate business objectives into channel targets and guardrails for partners and agencies.

Portfolio