Senior Digital Marketing Specialist - Paid Social

The Opportunity

The Paid Social Marketing Sr. Specialist role within Ally Financial focuses on executing paid social campaigns across multiple channels and lines of business. The ideal candidate should have hands-on experience in social media marketing, preferably from an agency or advertiser background.

Job Responsibilities

• Manage marketing budget including reconciling payments and general ledger charges on a monthly basis and working with program managers to forecast future expenditures.
• Update marketing metrics scorecards each month.
• Daily monitoring of rates displayed in Ally Bank digital advertising.
• As well as management of the Ally Bank rate process.
• Monthly audit of Campaign Manager to ensure marketing program managers are following the approved process for receiving Brand, Legal and Compliance approval for all marketing materials.
• Organize and coordinate marketing and creative governance processes.
• Reconcile agency SOW usage on a quarterly basis.
• Execute and manage all Purchase Order and Purchase Requisitions for marketing programs.
• Assist Marketing Managers in development of presentations.

Qualifications

• Bachelor's degree in marketing or relevant field of study preferred.
• 3+ years online paid social experience required as a campaign analyst, media planner/buyer, account manager or hybrid; other online advertising background a plus.
• Previous experience working with ad tech such as an ad server, CRM, SEM tools or paid marketing platform highly recommended.
• Familiarity with online analytics packages measuring last-touch or multi-touch attribution and the programmatic display/paid social landscape, including mobile-measurement partners.
• Proven ability to successfully manage internal and external partner relationships.
• Strong MS Excel abilities, including the ability to use formulas, functions & pivot tables. Tableau and SQL are a plus.
• Understanding of A/B and multivariate testing.
• Familiarity with statistics and online advertising metrics.
• Proficient in MS Office suite (PowerPoint, Outlook, Word).
• Positive and productive interpersonal, oral and written communication skills.
• Detail oriented with a commitment to strong results.

Who We Are

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are committed to diversity and inclusion in the workplace and provide a range of benefits including time away, planning for the future, supporting your health and well-being, building a family, work-life integration, and more. To view more detailed information about Ally's Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf.