Senior Digital Marketing Manager - Paid Social

Brandog Digital is a boutique paid media agency for high-growth and established premium DTC brands across apparel, beauty, supplements, and consumer goods. Founded by two e-commerce veterans, we specialize in Performance Marketing, managing paid social & search accounts for businesses around the world. We drive sustainable growth through data-driven analytics and thoughtful creative.

About the role

Brandog Digital is seeking an experienced Senior Digital Marketing Manager to own a pod of paid social DTC accounts end-to-end: strategy, buying, and client relationship. You’ll work directly alongside the founders to shape how we grow our clients' businesses and our agency's capabilities, while mentoring junior team members and drawing on them for support. Your primary responsibility will be your pod of accounts, and you will also assist the founders across the business with other clients as needed.

Responsibilities

• Whole-Business Performance
  • Evaluate accounts through blended CAC, contribution of paid to total revenue, new-vs-returning mix, and retention signals, making day-to-day decisions based on real performance.
  • Use forecasts as a guide while letting actual numbers drive decision-making; explain why platform ROAS alone is a poor metric.
• Campaign Strategy & Execution
  • Develop and own full-funnel paid media strategies across Meta (plus potentially TikTok, Pinterest, and other platforms as needed).
  • Set monthly targets grounded in the client's actual CPA and funded budget, adjusting as performance data comes in.
  • Hands-on platform execution: budget allocation, pacing, scaling, and cutting based on performance and client KPIs.
  • Lead campaign setup, launch, ongoing optimization, and performance analysis across your pod.
• Analytics & Reporting
  • Own client-facing performance reporting, translating data into clear, actionable insights and strategic recommendations.
  • Build and maintain advanced dashboards using Google Sheets, Supermetrics, and similar tools.
  • Conduct regular account audits to identify growth and efficiency opportunities.
  • Establish and track KPIs, benchmarks, and forecasting models across accounts.
• Creative Strategy
  • Translate revenue goals into a plan for what the creative team needs to produce and when.
  • Analyze creative performance and use data to inform iteration cycles and testing roadmaps.
  • Build and manage structured A/B testing frameworks across creative.
• Client & Team Leadership
  • Serve as a primary point of contact for key client accounts, building trust through proactive communication and strategic guidance.
  • Lead client status calls and strategy presentations with a clear, confident perspective.
  • Deliver difficult news clearly and present paths to solutions.
  • Mentor and provide day-to-day guidance to Marketing Analysts and junior team members.
  • Collaborate with founders on agency operations, new business pitches, and process improvements.

Onboarding & Ramp-Up

The timeline is quick, but the ramp is structured and gradual—we ensure you're confident before you take over, then expect you to run day-to-day operations with founders staying involved at the strategic level.

• Months 1-2: Take over buying and strategy on your starting pod with founder oversight, shadowing then co-leading client calls.
• Months 3-4: Lead calls solo as founders step back to strategic oversight.

Success is defined by month four, when your pod runs seamlessly through you, handling day-to-day calls, strategy, and buying independently.

How We Work

You'll work directly with the founders who built the systems you'll run. We provide the context, tools, and information you need, then expect you to operate independently. You bring the paid marketing expertise, and we help refine how you apply it. Our approach is performance-led planning with a structured creative cadence and specific measurement frameworks, refined over years of DTC experience. We value team members who bring their own judgment while seeking to understand why our system works the way it does.

Requirements

• Several years of hands-on paid media buying on Meta (other platforms a plus) for DTC/e-commerce at meaningful spend, with accounts you can walk through in detail (what you did, why, and what happened).
• Proven track record of managing and scaling paid media budgets with measurable results.
• Fluency in whole-business marketing math: blended CAC, paid contribution to overall revenue, new-vs-returning dynamics.
• Client-facing maturity: ability to carry a strategy call, deliver difficult news, and build trust over time.
• Self-directed: take direction and apply it independently, surfacing problems early instead of sitting on them.
• Strong command of analytics platforms and experience building data dashboards.
• Exceptional written and verbal communication skills—able to present complex data clearly to non-technical stakeholders.
• Experience managing multiple client accounts simultaneously with the ability to prioritize effectively under pressure.
• Demonstrated ability to lead, mentor, and motivate junior team members.
• Available across the full US business day; if US-based, must contract through your own business entity.
• Familiarity with TikTok Ads, Pinterest Ads, and other social platforms is a plus.

Pay

Competitive for senior operators, calibrated to experience and location.