Digital Marketing Media Specialist

About the role

This position is within the Marketing Department, Digital Marketing Media Specialist. The role involves planning and buying digital marketing campaigns, analyzing analytics, building strategy, managing ad placement, and collaborating with a marketing team.

Responsibilities

• Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads.
• Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
• Implement local SEO strategies such as targeted local keyword optimization.
• Manage Google Business Profiles, including the management of Google Business Locations and Physician listings.
• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
• Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
• Track and interpret key performance metrics and present actionable insights to leadership.
• Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
• Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives.
• Stay current on paid media innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

Qualifications

• 3-5 years of hands-on paid media experience with proven success.
• Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta.
• Strong understanding of digital marketing and business KPIs.
• Proven success with A/B and multivariate testing.
• Proficiency in analytics platforms; Google Analytics, Microsoft Power BI & Adobe Analytics.
• Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
• Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
• Relevant certifications (Google Ads, Microsoft Ads) preferred.
• Experience with automation, scripts, or bulk campaign management tools is a plus.
• Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

Benefits

Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.

Pay

The compensation range for this position is $30.84 per hour - $53.04 per hour.

Schedule

N/A