Digital Marketing Specialist

Core Responsibilities

• Marketing Automation: Work within our HubSpot instance to build targeted email campaigns, segment lists, and execute nurture workflows.
• Paid Media: Partner with our consultant to track and guide Google Ads performance. Build, launch, and monitor paid social campaigns (LinkedIn, Reddit), making data-driven adjustments based on performance.
• Website, SEO, and AEO: Collaborate with the marketing team and our developer to update website content, build landing pages, and support the execution of our SEO and AEO/GEO strategies.
• Digital Events: Support digital event execution for webinars and virtual events, including platform setup, registration support, speaker coordination, promotional emails, and lead tracking.
• Content: Draft compelling B2B copy for digital channels using SME briefs, AI tools, and interviews with internal subject matter experts.
• Sales Enablement: Assist in the creation, formatting, and updating of sales collateral (e.g., slide decks, one-pagers, digital collateral).
• Reporting: Monitor and report on campaign performance, including cost-per-lead, conversion rates, and email engagement, recommending improvements based on the data.

What You Bring to the Team

• Required
• 4+ years of experience in B2B digital marketing, demand generation, campaign execution, or a related marketing role.
• Experience setting up and running paid digital campaigns, specifically in LinkedIn (Google Ads and Reddit Ads are a plus).
• Experience building emails, lists, and nurture workflows in HubSpot or a similar marketing automation platform.
• Experience making website content updates. WordPress and Elementor experience is preferred.
• Strong B2B copywriting skills with the ability to translate technical services into clear marketing messaging.
• Working knowledge of SEO, landing page optimization, and conversion rate optimization.
• Strong organizational skills with the ability to manage multiple campaigns and collaborate effectively within a team.
• Ability to use AI tools to support content drafting, research, and campaign optimization, while adhering to company brand standards and data privacy guidelines.
• Preferred
• Experience in the Managed Services Provider, IT services, cybersecurity, cloud, or broader B2B technology space.
• Experience formatting visually polished collateral using tools like PowerPoint, Adobe InDesign, and Canva.
• Experience supporting webinars, virtual events, or digital event platforms.
• Familiarity with emerging search trends like AEO/GEO (Answer Engine Optimization).

What We Do

Magna5 exists to help organizations secure and transform the way they work. As a trusted managed services provider, we bring together cybersecurity, managed IT, cloud, network management, and data backup and disaster recovery under one roof: all fully managed by our team of experts 24/7/365.

Our goal is simple: to help our customers succeed by acting as a trusted advisor and an extension of their team.

Work Perks

• Primarily work from home in a remote position, with occasional travel.
• Paid time off includes paid holidays and floating holidays.
• Bonus potential based on individual and company performance.
• Highly competitive and flexible medical, dental, and vision benefits plans.
• 401(k) with generous employer match.
• Tailored life and disability insurance plans.