Digital Marketing Specialist

About the role

Vital is looking for a digital marketing specialist who is eager to jump in and learn all the ins and outs of working at a fun, fast-paced creative and digital marketing agency. This role involves scoping out digital marketing projects, conducting keyword research, competitor research, and assisting with digital marketing strategy for clients.

Responsibilities

• Work with account managers, project managers, account strategists, and other specialists to create well-scoped digital marketing projects.
• Deliver marketing project briefs that drive results.
• Present project briefs clearly to both internal team members and clients.
• Adhere to Vital's core values: Client Advocates, Marketing Nerds, Humble, High Standards, Supportive Teammates.

Requirements

• Have the ability to rapidly learn the ins and outs of our marketing and creative services software systems, including, but not limited to: Google Analytics, WordPress, Google Tag Manager, Magento, HubSpot SalesForce, Moz / SEMRush / aHrefs, Hotjar, OptinMonster, MailChimp, Gather Content, JIRA, and more.
• Have excellent time management and communication skills in-person and digitally.
• Be organized and a great multi-tasker.
• Have a fast thinking, logical, and analytical mind.
• Have exceptional attention to detail.
• Have the ability to take ownership of a task and carry it through to the finish line.
• Be flexible to respond to changing deadlines and priorities.
• Be process-focused, with the ability to execute multiple complex projects at once.
• Be a reliable team player who is prepared to collaborate and work closely with a vibrant and creative team.
• Be inbound marketing certified (via HubSpot).
• Have knowledge of basic digital marketing and website-building related terms and strategies like: blogging / content marketing, search engine optimization (SEO), conversion rate optimization (CRO), link building, email marketing, social media marketing, paid media.
• Be proficient in Google Suite, particularly Google Docs, Sheets, and Slides.
• Have a working knowledge of Google Analytics and how it can track and measure performance at a basic level.
• Have knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.
• Have knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, and Opt-In Monster.
• Have some experience with quality testing websites and effectively documenting issues.
• Be familiar with the following programs: JIRA, Gather Content.

Qualifications

• Have an understanding of basic digital marketing and website-building related terms and strategies like: blogging / content marketing, search engine optimization (SEO), conversion rate optimization (CRO), link building, email marketing, social media marketing, paid media.
• Have some experience with quality testing websites and effectively documenting issues.
• Have knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.
• Have knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, and Opt-In Monster.
• Have some experience with quality testing websites and effectively documenting issues.
• Be familiar with the following programs: JIRA, Gather Content.

Skills

• Inbound Marketing Certified (via HubSpot)
• SEO
• CRO
• Email Marketing
• Social Media Marketing
• Paid Media
• Google Analytics
• Marketing Automation Tools (HubSpot, Pardot, Marketo, Campaign Monitor)
• Inbound Marketing Tools (Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, Opt-In Monster)
• Quality Testing Websites
• JIRA
• Gather Content

Benefits

• Flexible schedule
• Competitive salary range: $50k - $80k
• Professional development opportunities
• Collaborative team environment
• Opportunities to work with diverse clients
• Regular team meetings and training

Pay

$50k - $80k

Schedule

Flexible schedule