Digital Marketing Specialist

Principal Essential Duties & Responsibilities

• Manage and maintain product, recipe, and brand content across company websites, retailer platforms, and digital channels.
• Publish and optimize content using CMS, PIM, and DAM platforms while ensuring content accuracy and brand consistency.
• Support digital shelf management, content syndication, and enhanced content delivery across retail partners.
• Execute website updates, product launches, and digital campaign activations.
• Assist with shopper marketing, retail media, email marketing, and loyalty initiatives.
• Leverage AI and automation tools to improve content creation, workflows, and personalization efforts.
• Monitor content, campaign, and digital shelf performance and provide reporting and insights.
• Support SEO, GEO, ACO, A/B testing, and continuous optimization efforts.
• Cook up projects with internal stakeholders and external agency partners to ensure timely delivery of marketing initiatives.

Minimum Education and Experience

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 0–3 years of experience in digital marketing, content management, website management, SEO, or email marketing.
• Strong attention to detail, organization, and project management skills.
• An analytical mindset with the ability to translate data into insights.
• A curiosity and willingness to experiment with new technologies, including AI.

Preferred Education and Experience

• Experience with CMS, PIM, DAM, email marketing, and analytics platforms.
• Familiarity with Salsify, Syndigo, Drupal, Klaviyo, or similar tools.
• Exposure to AI tools, marketing automation, retail media, ecommerce, SEO, GEO, or ACO initiatives.

Physical Requirements and Environmental Factors

• Position is mostly sedentary but may require occasional moving to other offices or buildings.
• May need to move light equipment or supplies from one place to another.
• May need to access files, supplies and equipment.
• Work activity is in an office, open-partitioned, cubicle environment.