Digital Marketing Specialist

Responsibilities

• Develop and manage paid search campaigns across Google Search, Performance Max, Display, YouTube, and Local platforms.
• Lead SEO initiatives, including technical optimization, content strategy, on-page SEO, schema implementation, and local search optimization.
• Monitor dealership websites for content accuracy, promotions, merchandising, compliance, user experience, and conversion opportunities.
• Conduct website audits to improve SEO, performance, navigation, lead generation, and overall user experience.
• Analyze website, campaign, and customer data to identify trends and opportunities for improved marketing performance.
• Build dashboards and reports that provide actionable insights for dealership leadership and executive teams.
• Ensure accurate tracking, attribution, and reporting across digital marketing platforms.
• Collaborate with dealership leadership, internal teams, vendors, and marketing partners to execute integrated marketing strategies.
• Evaluate marketing technologies, agencies, and third-party vendors to maximize performance and return on investment.
• Stay current on digital marketing trends, platform updates, and automotive retail best practices.

Qualifications

• 5+ years of experience in digital marketing, SEM, SEO, or performance marketing.
• Advanced knowledge of Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Search Console, and Looker Studio.
• Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics.
• Experience managing large digital advertising budgets and performance-driven campaigns.
• Excellent analytical, project management, communication, and organizational skills.
• Automotive marketing experience and leadership experience are a plus.