Digital Marketing Specialist

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company objectives
• Manage and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing channels
• Analyze website traffic and campaign performance using analytics tools, providing insights and recommendations
• Collaborate with content creators to produce engaging and informative marketing materials
• Cook with sales and business development teams to align marketing activities with lead generation goals
• Stay up to date on digital marketing trends and emerging technologies to enhance the company's online presence
• Manage the company's social media profiles and engage with relevant online communities

Requirements

• Experience: 10+ years of experience in digital marketing, preferably within pharmaceutical, biotech, or CRO environments
• Proven experience managing multi-channel digital campaigns
• Familiarity with SEO, SEM, email marketing, Google Ads, and social media marketing strategies

Skills

• Proficiency in analytics and digital marketing tools (Google Analytics, Google Ads, SEO software)
• Strong communication, writing, and content creation abilities
• Ability to analyze data and optimize marketing performance
• Team-oriented with the ability to collaborate across departments