Digital Marketing Specialist
About the role
The Digital Marketing Specialist at ITW Permatex plays a critical role in growing brand awareness, customer engagement, and demand generation across both B2B and B2C channels. In this role, you will translate brand and product strategies into impactful digital experiences. Success means delivering measurable results through data-driven campaigns, optimization, and innovation.
Responsibilities
- Lead integrated digital marketing campaigns.
- Manage paid media across Google, YouTube, Meta, and LinkedIn.
- Own website content, SEO, AEO, GEO, analytics, and UX improvements.
- Manage PIM and DAM systems and digital product content distribution.
- Lead social media planning and influencer marketing efforts.
- Develop reporting dashboards and optimize marketing performance through data insights.
- Collaborate with Marketing and Product teams to translate brand and product strategies into impactful digital campaigns and digital experiences.
- Lead digital marketing initiatives, effectively managing priorities, timelines, and stakeholders.
- Champion continuous improvement across Permatex's digital ecosystem, identifying opportunities to enhance customer experience, improve campaign performance, and support business growth.
- Stay at the forefront of digital marketing, AI, search, and emerging technologies, proactively evaluating and applying new tools, platforms, and best practices that drive measurable results.
This position is based in Solon, Ohio.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
- 5+ years of digital marketing experience.
- Experience with Google Ads, GA4, Meta, and LinkedIn platforms.
- Knowledge of SEO, AEO, GEO, CMS, and PIM platforms preferred.
- Strong analytical and reporting skills.
- Excellent communication, organization, and project management skills.
Benefits
Join a market-leading organization with an entrepreneurial culture and strong brands. Grounded in four Core Commitments, ITW aims to ensure all colleagues experience what differentiates it as a great employer. Comprehensive benefits are offered. More details.
About the company
ITW Permatex is a leading manufacturer, distributor, and marketer of premium chemical products for automotive maintenance and repair, home, and hardware markets. Since 1909, Permatex has been a leader in innovative aftermarket solutions. Learn more.
Founded in 1912, Illinois Tool Works Inc. (ITW) is a Fortune 300 global multi-industry manufacturing leader with approximately $16 billion in revenue and about 43,000 colleagues worldwide. Learn more about working at ITW.