Digital Media / Marketing Specialist

Key Responsibilities

• Create and execute digital media plans aligned with association objectives, encompassing various channels such as social media, email marketing, and website content management
• Produce engaging multimedia content including graphics, videos, and written copy
• Optimize content for different digital platforms and formats to maximize reach and engagement
• Stay abreast of industry trends and best practices to continuously enhance content relevance and effectiveness
• Market research, reporting and budget management
• Manage and maintain presence on social media platforms including but not limited to Facebook, X, Instagram, LinkedIn, and TikTok
• Maintain and respond to audience interactions, comments, and messages in a timely manner
• Utilize social media management tools to schedule posts, track performance metrics, and analyze data
• Create promotional graphics, such as event flyers, infographics, ads, etc.
• Work with outside marketing and digital media partner organizations
• Attend and assist MBIA’s networking and signature events including 4 boat shows, 3 regional meetings, annual conference, career awareness events
• Monitor and analyze marketing campaign performance, using data to optimize strategies and improve results

Qualifications

• Degree in Marketing, Communications, Digital Media, or related field
• Proven experience in digital marketing, preferably in a similar role
• Proficiency in digital media tools and platforms such as Canva, Google Analytics, Adobe Creative Suite, and social media management software
• Strong understanding of digital media principles and best practices
• Excellent written and verbal communication skills with a keen attention to detail
• Proactive creative thinker with the ability to generate innovative ideas and solutions
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong collaborative skills and ability to work effectively in a team environment