Digital Marketing Manager

Your Mission

The role of the Growth Marketing Manager is to drive Brand.com revenue performance for Virgin Hotel Properties. This will mainly be accomplished through:

• Performance marketing optimization and capital allocation recommendations.
• Driving Brand.com website strategies, including funnel optimization testing.

Nitty-Gritty

What exactly you will be doing...

• Create and execute data-driven marketing strategies aimed at acquiring and retaining customers.
• Identify growth opportunities and test new channels for customer acquisition.
• Prioritize growth initiatives based on potential ROI and alignment with business goals.
• Develop, implement, and own A/B testing plans for performance marketing campaigns and Brand.com channel-level funnels.
• Optimize Performance Marketing
• Own performance marketing budget, including capital allocation recommendations.
• Manage performance marketing campaigns across channels such as Google Ads, Paid Social, and metasearch.
• Continuously analyze and optimize marketing efforts to improve key performance indicators based on the needs of the business.
• Manage performance marketing agency relationship and drive performance accountability.
• Data Analysis And Reporting
• Leverage data analytics to build reporting to measure the effectiveness of marketing campaigns and Brand.com funnel performance.
• Use insights from data to make informed decisions and adjustments to marketing and product strategies.
• Regularly report on performance metrics and provide actionable recommendations to stakeholders.
• Cross-Functional Collaboration
• Work closely with Corporate and Hotel Property teams to ensure marketing efforts align with current strategies and overall business objectives.
• Coordinate with creative and content teams to develop compelling marketing materials.
• Manage external agency partnerships, driving productive relationships and outcomes.

Background

• Current, legal and unrestricted ability to work in the United States.
• 5 years of Direct-to-Consumer growth marketing experience, ideally with experience developing bidding and optimization strategies for Google Ads, Paid Social, and Metasearch.
• Advanced knowledge of digital marketing and website funnel optimization strategies, including but not limited to ROAS calculations, channel attribution, campaign tracking, lifetime value, retention, A/B testing, landing page optimization, and path progression.
• Experience managing digital marketing agencies.
• Ability to influence behavior through data-based recommendations.
• Strategic thinker with strong business acumen.
• Detail-oriented with excellent analytical and problem-solving skills.
• Demonstrated ability to work through complex and ambiguous situations independently.
• Must be able to prioritize and change tack when needed.
• Previous travel or hospitality experience preferred.
• Finger on the pulse—understand trends in growth marketing and have an interest in staying ahead.