Digital Marketing Manager

About The Company

Interactive Strategies is a renowned full-service digital agency based in Washington, DC, specializing in serving nonprofit organizations and mission-driven clients. Known for our innovative approach, creative energy, and results-oriented strategies, we have established a reputation for delivering impactful digital solutions. Our client portfolio includes prominent organizations such as American Kidney Fund, Special Olympics, Greenpeace, Rainforest Trust, and the American Lung Association. We pride ourselves on fostering a collaborative, inclusive, and dynamic work environment that encourages creativity, continuous learning, and professional growth. As a certified LGBTBE business, we are committed to workplace diversity and equality, recognizing that diverse perspectives are vital to producing exceptional work and meaningful client outcomes.

About The Role

We are seeking a highly motivated and strategic Digital Marketing Manager to join our expanding team. In this role, you will be responsible for leading multi-channel digital marketing and fundraising initiatives for our nonprofit clients. Your expertise will help drive growth in email audiences, optimize digital campaigns for fundraising, and enhance supporter engagement across various digital platforms. The ideal candidate is a hands-on marketer with a proven track record in developing and executing results-driven strategies that align with client goals. You will serve as a key liaison for clients, guiding them through digital solutions, collaborating with internal teams, and mentoring junior staff. This position offers the flexibility of remote work and provides an exciting opportunity to make a meaningful impact by supporting organizations that are making a difference in society.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field
• 3-5+ years of experience in digital marketing and/or digital fundraising, preferably within an agency setting
• Proven ability to develop and implement effective conversion-driven strategies and campaigns
• Hands-on experience with email marketing platforms and some knowledge of HTML/CSS
• Experience working with digital advertising channels such as paid social, search, programmatic, and connected TV
• Strong analytical skills with experience in website analytics tools like Google Analytics and Google Tag Manager
• Experience conducting digital marketing audits and creating strategic recommendations based on data insights
• Up-to-date knowledge of digital marketing trends, platforms, and best practices
• Familiarity with nonprofit fundraising tools such as Engaging Networks, EveryAction (Bonterra), and FundraiseUp is a plus
• Excellent communication, presentation, and client relationship management skills

Responsibilities

• Serve as the primary point of contact for assigned client accounts, maintaining strong relationships and ensuring proactive communication
• Develop comprehensive digital strategies integrating email fundraising, paid media, SMS, and other digital channels
• Lead client meetings, present strategic recommendations, and translate client goals into actionable plans for internal teams
• Plan, execute, and optimize creative, conversion-focused campaigns across multiple digital platforms
• Collaborate with design, content, development, and advertising teams to produce cohesive and high-quality deliverables
• Support email marketing efforts, including campaign planning, drafting, segmentation, testing, and performance analysis
• Coordinate with the advertising team to plan and optimize paid social, search, and programmatic campaigns
• Conduct digital program audits to assess performance, identify opportunities, and recommend improvements
• Analyze campaign data, generate reports, and provide insights to improve ROI and campaign effectiveness
• Stay informed on emerging digital marketing trends and testing opportunities to continually enhance strategies
• Contribute to internal process improvements, documentation, and team standards to ensure best practices

Benefits

• Company-sponsored health, vision, and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing program
• Generous paid time off: 4 weeks from day one, increasing to 5+ weeks at year 3
• Company-paid short-term and long-term disability insurance
• Company-paid life and accidental death & dismemberment (AD&D) insurance
• 11 paid holidays annually
• 401(k) plan with company matching contributions
• New business referral bonus program