Digital Marketing Manager

About the role

This is a full-time hybrid position based in Sunrise, FL. MASA is a leader in emergency medical transportation insurance, and we are seeking a Digital Marketing Manager who can leverage data and creativity to drive growth.

Responsibilities

• Owning MASA's seminar digital marketing program end-to-end, translating performance data into actionable recommendations.
• Bringing AI and automation into the workflow, building tools and shortcuts to free the team from repetitive tasks.
• Leading full-funnel strategy for programmatic and native advertising, ensuring the right creative reaches the right audience.
• Building a creative testing engine, designing experiments, and turning findings into strategic moves.
• Owning the CRO testing roadmap, focusing on landing pages, ecommerce experiences, and offer messaging.
• Connecting the dots between creative, offer, and funnel performance, providing insights that guide future marketing efforts.

Requirements

• 4+ years of experience in digital marketing, marketing operations, or a related role, with hands-on depth in at least two areas: program/campaign operations, paid media creative management, or CRO.
• Real, hands-on experience using AI tools or emerging platforms to automate workflows, generate or test creative, or build lightweight solutions.
• A sharp analytical instinct, able to pull data from various systems and present clear stories and recommendations.
• Strong Excel skills and experience managing data across multiple marketing platforms, spreadsheets, and reporting tools.
• The ability to manage multiple live workstreams simultaneously, maintaining attention to both details and the big picture.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Skills

• Data analysis and interpretation.
• Project management and multitasking.
• Collaboration and teamwork.
• Strategic thinking and execution.
• Experience with digital marketing tools and platforms.

Benefits

Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership. A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don't."

Pay

Details on pay range are not provided in the job posting.

Schedule

The position is full-time and hybrid.