Digital Marketing Manager

About the role

Ansa Biotechnologies is recruiting for a Digital Marketing Manager to join the Marketing team. This high impact role will develop and manage multi-channel digital initiatives to drive brand awareness, lead generation, and customer retention in line with company goals.

Key Responsibilities

• Work in close collaboration with the Director of Marketing to develop and execute comprehensive digital marketing strategies to drive awareness, lead generation, and customer retention in line with company goals.

• Own the marketing automation platform (HubSpot) including campaign setup and execution to manage end-to-end digital campaigns including PPC, paid social, and email.

• Manage the execution of lead data management, ensuring high-quality, well-structured segmentation (e.g., application, industry) to unlock scalable, data-driven targeting and maximize campaign effectiveness.

• Design and implement A/B testing strategies to improve campaign performance and conversion rates.

• Ensure all campaigns adhere to approved strategic briefs, maintain brand consistency, and leverage AI driven tools to optimize performance and personalization.

• Use data-driven insights to analyze KPIs, including traffic, engagement, conversion rates, and ROI.

• Evaluate and pilot emerging digital channels, platforms, and tactics to expand reach and drive incremental growth.

Qualifications

• Bachelor’s degree in marketing, communications, or a creative discipline

• 3+ years of relevant experience in digital marketing

• A strong preference for experience in healthcare or life science industries

• Strong proficiency in HubSpot required

• Experience in SEM, SEO, and Google Analytics

• Excellent project management skills with a natural curiosity and a desire to collaborate across departments

• Highly organized, adaptable, and results-driven with a strong sense of urgency in a fast-paced environment

What We Offer

• Competitive salary and equity

• Generous benefits package including health, dental, and vision

• Ongoing professional development and training opportunities

• A collaborative and innovative work environment

• The opportunity to be part of a company at the forefront of synthetic biology and innovation

Pay Range

San Francisco Bay Area Pay Range: $145,000 - $160,000

Equal Opportunity Employer

Ansa Biotechnologies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.