Digital Marketing Manager

About the Role

Our client are looking for a results-driven Digital Marketing Manager to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategic—focused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts. This is an individual contributor; the position does not manage a team, it manages the campaign creation, strategy, process, execution and results.

Responsibilities

• Lead, develop, implement, and optimize paid search campaigns across Google Ads and Bing Ads
• Improve campaign performance through keyword strategy, ad testing, bidding optimization, audience targeting, and landing page recommendations
• Analyze website traffic, user behavior, conversion data, and campaign performance
• Develop monthly, quarterly, and annual digital marketing reports
• Provide actionable recommendations based on data insights
• Track and report on lead generation and marketing-driven revenue
• Support ongoing SEO initiatives designed to improve keyword rankings and organic visibility
• Assist with AI and Large Language Model (LLM) optimization efforts, including visibility within AI-generated search results
• Stay current on emerging AI-driven marketing trends and technologies
• Collaborate on website updates and optimization efforts
• Work within WordPress or similar CMS platforms
• Support digital content initiatives as needed

Requirements

• 5+ years of Paid Search (PPC/SEM) experience managing Google Ads and/or Bing Ads campaigns
• 5+ years of website analytics and reporting experience
• 5+ years of digital marketing performance reporting experience
• 5+ years implementing digital lead generation strategies in a B2B environment (very important)
• Experience analyzing campaign performance and making data-driven optimization decisions
• Experience with Google Analytics, tracking tools, reporting dashboards, and CRM systems
• Experience with WordPress or similar CMS platforms

Qualifications

• Takes ownership and accountability
• Is comfortable presenting ideas and results to executives and business leaders
• Has a strong sense of urgency
• Is driven by measurable results

Benefits

• Competitive base salary
• 401(k)
• Comprehensive healthcare benefits
• Paid vacation and PTO
• Opportunity to make a measurable impact within a growing organization
• Direct interaction with leadership and business decision-makers

Location: North Houston Area - position is 100% Onsite