Digital Marketing Manager

About the company

Since 1967, Toll Brothers has been building luxury homes and communities in premier U.S. locations. As a Fortune 500 company operating in over 60 markets, we are the country’s premier luxury builder offering a wide range of product types and price points for first-time, move-up, active-adult, and second-home buyers. We value diverse perspectives and strive to create an inclusive workplace where every employee feels respected and can be their authentic self.

About the role

The Digital Marketing Manager leads the planning and execution of our search engine marketing (SEM) campaigns and analytics as part of our Media team. This individual-contributor role requires cross-functional collaboration to develop and implement digital marketing strategies aligned with business goals. The role partners closely with the broader Media team to meet KPIs, use data to drive decision-making, and test new strategies to improve performance.

Responsibilities

• Lead SEM efforts, including analyzing campaign data and translating it into actionable insights
• Manage and forecast SEM budgets, monitoring performance and alerting stakeholders when needed
• Collaborate with the broader team to identify objectives and implement digital ad strategies
• Ensure timely and accurate campaign implementation
• Design optimized experiences for targeted audience segments and develop a testing roadmap
• Develop, implement, and troubleshoot pixel and tracking tags, including documentation and testing
• Serve as the primary escalation point for troubleshooting campaign discrepancies and tracking issues
• Manage issues with reporting visualization tools and work with the Business Analytics team to resolve them
• Perform all other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, IT, Computer Science, or a relevant field
• 5+ years of related experience in digital marketing
• Deep knowledge of PPC, tracking techniques, and data analysis
• Proficiency with Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Sheets
• Comfortable reading and writing Google Appscript
• Experience managing large marketing budgets
• Cross-channel marketing experience
• Strong communication skills for audiences with varying levels of digital marketing knowledge

Skills

• Organized project manager with experience driving revenue and improving customer experience
• Skilled at data analysis and extracting insights to solve marketing challenges
• Analytical mindset with rapid troubleshooting and independent problem-solving abilities
• Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment
• Self-starter who seeks to learn new skills and share best practices
• Desire to stay current with digital trends and new technologies
• Flexible and willing to take on additional responsibilities as needed

Preferred Qualifications

• Experience with SEO and best practices
• Experience in the homebuilding industry
• Enterprise account management experience overseeing budgets greater than $1,000,000
• Experience with Big Query, Python, Machine Learning/AI, and data visualization tools (e.g., Power BI)
• Demonstrated success executing Conversion Rate Optimization (CRO) and ad landing page strategies

Benefits

• Comprehensive medical and dental coverage
• 401(k) retirement plan
• Discounted stock purchase plan
• Discounts on mortgages, homes, appliances, and more

Schedule

Hybrid role: minimum 3 days per week in the Fort Washington, PA office.