Digital Marketing Manager

Responsibilities

• Execute the brand vision across all online marketing mediums and accomplish all consumer (fan/loyalty) acquisition and engagement goals
• Oversight of all online content marketing activities, initiatives and distribution in an effort to increase specific KPIs including increased traffic, awareness, engagement, leads, customer retention and advocacy
• Day-to-day management and ownership for all Pictsweet Farms and Pictsweet Foodservice website content, digital content, and other social media content channels as identified by Brand Management
• Create and maintain calendars for social media posting across Meta platforms
• Write, edit, publish and share content to build connections with the consumer
• Collaborate with internal graphic design team to develop marketing content
• Create campaigns that stand out, programs that communicate effectively with different audiences using the voice of the brand
• Optimize content based on what works best on which platform, and understand SEO and how it aligns with our social program
• Monitor user-generated content, identify influencers and create targeting strategies to spread our content to a wider audience
• Manage online retailer syndication platforms. Knowledge of Syndigo, Walmart Retail Link and Nielsen IQ Brandbank is beneficial but not a requirement
• Build a KPI strategy for analyzing the effectiveness of social media tactics and create reports to communicate success/learnings
• Manage content collection policy and procedures for all brand and product marketing content created through third party affiliates

Qualifications

• A bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 3 years of digital marketing experience

Special Skills

• A strong understanding of brand strategy, multichannel marketing, digital and social media tools and analytics
• A passion for social media and an active user of Facebook, Instagram, etc.
• Proficient in social media advertising, will require portfolio of past successful projects, understanding of SEO, Facebook ads, Instagram ads and all social media platforms
• Experience running business pages and developing social campaigns across Meta platforms
• Strong communication, written skills, and interpersonal skills
• Meticulous attention to detail, with an overall passion for continuous improvement
• Innovative and creative, with excellent communication, presentation and interpersonal skills
• Ability to work independently and make well thought out decisions
• Team worker - ready to work with internal stakeholders at all levels
• Strong proficiency with MS Word, Excel and PowerPoint