Digital Marketing Manager

Position Summary

TCL North America is seeking a strategic and results-driven Digital Marketing Manager to accelerate growth across key retail partners, including Lowe's, Home Depot, Menards, and ALMO. This role is critical in driving digital excellence across retailer platforms and TCL-owned channels, ensuring best-in-class merchandising, media activation, and performance optimization throughout the customer journey.

Duties

• Develop and execute consumer-first digital and channel marketing programs to drive brand growth and retail performance.

• Build strategic partnerships with key retailer advertising platforms and become a subject matter expert on their tools and capabilities.

• Create annual brand and media strategies aligned to business objectives and revenue targets.

• Plan, buy, and optimize paid media campaigns across key retailer platforms.

• Conduct in-depth performance analysis and translate findings into actionable recommendations for leadership.

• Oversee item setup and ongoing content maintenance to ensure content health scores exceed retailer requirements.

• Partner cross-functionally to ensure digital assets and merchandising align with approved product strategies.

• Manage reporting dashboards and synthesize performance insights into clear, actionable summaries.

• Identify trends and opportunities across digital touchpoints to inform broader GTM and marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 3–5 years of experience in digital marketing, e-commerce, or channel marketing, preferably within consumer electronics or a related industry.

• Hands-on experience supporting or leading initiatives across web management, e-commerce, SEM/SEO, email marketing, and paid media.

• Demonstrated success managing and optimizing retailer media programs and digital merchandising initiatives.

• Strong analytical skills with experience translating performance data into actionable insights.

• Proven ability to influence and collaborate across large, cross-functional organizations.

• Experience working with retailer and content syndication platforms (e.g., Criteo, Orange Apron, Supplier One, 1WorldSync, or similar tools) is preferred.

• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Excellent written and verbal communication skills.

Job Type

Exempt, Full-time

Salary Range

$75,000 - $100,000